Know more about your callers
Why struggle with copying down someone's address or spelling their company name when you've got them on the phone? I don't even ask people for their address any more, just phone and email. Let Google do the rest...I sent out the following tip to our salespeople:
Watch your caller ID on new prospect calls and write it down. I always 'Google' the number to verify the company, and quickly get their address, while they are still on the phone. Just type the phone number like this: 202-456-1111. Yahoo and MSN don't do this.
I know I'm repeating myself, but I know I've told my sales guys this before, too. Okay, it doesn't always work because of the way corporate phone systems dial out, but its worth trying. If not, just enter the phone number they give, if its not a direct-dial. See all the functionality as described by Google here.
Still one of the most useful tools for knowing more about a new prospect while they are still on the phone.
3 Comments:
At July 25, 2005 8:19 AM,
Charlie Cook said…
Are you suggesting people waste time on cold calling? Why not prompt prospects to call you instead with a lead generation system.
With a growing list of tens of thousands of people coming to my site and asking that I contact them, my business grows each month with nary a cold call. Its a much easier to improve your small business marketing.
Discover how to generate more leads at www.marketingforsuccesss.com
Best,
Charlie Cook
www.marketingforsuccess.com
At July 25, 2005 8:48 AM,
Dave J. said…
Sorry, Charlie, I was talking about incoming calls. If it was an outgoing call, I'd Google the prospect before calling.
One of the joys of our B2B market is that it is demand driven, so outbound calling would be like looking for a needle in a haystack.
At August 13, 2005 7:44 PM,
Tino Buntic said…
I never thought of searching a phone # on Google.
Oh, and, by the way... I called George Bush; he didn't have time to talk to me.
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