No one cares what you name your new product
I've got a product that was named by engineering--not wonderful, but not worth wasting energy on, according to Chris Gloede. Just like naming a baby, when its yours, the name is so important, but no one else really cares too much (except maybe your mother).
Rants on Modern Marketing: Product: Naming Really Isn't That Important:
"But I’ve come to the conclusion that for small and mid-sized businesses, the secret to a good name is…having a good product supported with good marketing. Really, if you’ve got a good product and good marketing then lets just slap on a mediocre name and get along with it, OK?"
2 Comments:
At July 08, 2005 5:47 AM, Rob Da Costa said…
I kind of agree with what you are saying but also feel if your product name gives a clue as to what the product is or helps position it then you are at an advantage to nondescript or generic product names.
At October 15, 2005 7:39 PM, Chris Gloede said…
Hey Rob...Chris Gloede here...
I 100% agree with you and think that these are part of the "mediocre" expectation for naming ("piss poor" would cover products that have names completely irrelevant to the product or service---remember "March First")!
Thanks, and be sure to check out my blog at http://www.chrisgloede.com
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