To make buckets and buckets of money, read this

So, you are reading this right? Why? Is your mind picturing wooden buckets with rope handles, overflowing with green bills? You may not believe that you will really get these buckets of money, but the over-the-top imagery appealed to you, and you are reading this. I did this as an example (or test of my persuasive skills) of what the newsletter from the Wizard of Ads said, posted by Sam Decker. Check out the Wizard's example:

"If you really want 'lots of lemon,' you must raise the impact quotient of your message; paint a bigger picture in the mind. Smile and say, 'I'd like iced tea with so many lemons that they slide off the table onto the floor. I'm talking about this restaurant being knee-deep in lemons when I leave, so many lemons that it takes two men and a little boy to carry them all. Will you do that for me?'

Do I get lots of lemon when I say this? Yes. Do I enjoy doing it? No. Do I think it's witty, cute, clever, funny? No.

I do it because I want the lemons."

As a B2B marketers, we tend toward the boring. We understate what's at stake and just assume that the facts are enough for the prospect to make his own decision. But we need to do what the Wizard says. (Think Geico ad.)

In fact, this image here comes from the winning ad in Test & Measurement World's annual contest, surveying their readers. "How prepared are you for nanometer design?" the headline reads, a message that would normally get lost in a B2B ad like this. Now its compelling and memorable to the readers.

Read more: Persuasiveness by Saying it "Visually":