What do I tell database publishers in November?
I've been invited to speak at InfoCommerce 2005, billed as "The Working Conference for the Thinking Publisher". Anne Holland (of MarketingSherpa) and I will be giving short 'sanity check' presentations to the attendees, who are marketers of databases and tools that provide sales leads. They want to hear from me, as a representative of 'the customer' of their products, like ThomasNet, InfoUSA, etc.
Its my opportunity to tell them about the pathetic web directories, pushy salespeople, and poor results I encounter. Or is there something more substantial you think I should talk about? Yes, there probably should be, but I haven't thought of it yet.
BTW: They have great copy about their conference and why one should attend. This is compelling writing, not the usual banter in conference brochures:
"What matters most now is quality, and that means...producing the authoritative source, providing sales leads that actually pay off, getting our advertisers'? phones to ring. And as those of you who have attended past InfoCommerce conferences know, our industry is delivering. We're now equipping our customers with ever deeper, fresher, and smarter data. But while we've cleared the bar on quality, how can we really prove it? That'?s the conumdrum.
Put your head together with those of the most ambitious and talented data publishers at infocommerce 2005 and let'?s tackle quality head on -? how to deliver it, how to prove it and how to price it."






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