Over the summer, our inside sales team started running into problems tracking who would be off on vacation or traveling. We have been using a write-on calendar to track our schedules, but this isn’t convenient for our sales manager or others who need to this info regularly.
After some mental wrangling, I found that this was [...]

I’m back from a very pleasant vacation week. Digging thru my mail this morning, I found this gem (click for full view):

What is says:Public Training Catalog, SUMMER/FALL 2005 Public Training, Onsite Training, e-Learning, Webinars, Standards, Publications
Why pick on BSI Management Systems: What the heck is the training for???
The only way to figure out [...]

A new marketing tool is starting to roll out to track calls generated by web advertising. They simply generate a new phone number for that specific client’s listing every time it is displayed. This number is then forwarded to your main number. Usage of this technology is limited now, but a ‘pay per call’ charge [...]

The Paradox of Choice: Why More is Less, by Barry Schwartz
I found this book’s premise strangely compelling. Why, when shopping with so many excellent choices today, do I feel stumped as to which to choose? The book explained why and delivered much more. As a marketer, it was also a helpful reality check [...]

I remember struggling to find rules on Overture, and later Google, about using other companies’ names as part of keyword advertising. I’ve probably blogged about it, too. Well, now it looks like we now have a legal case that has defined the rules clearly. As posted by MarketingVox:
“In her written opinion, issued last week, U.S. [...]

How many home-made calendars have you seen people make in Word or Excel? Aren’t they horrible? Microsoft has a number of templates that come with Office, but a bunch of others that you can download from their website including calendars.
I needed to make a agenda for our annual sales meeting yesterday. Rather than use the [...]

With my new duties, I’m finding business processes that need to work better. Recent experience with a couple of our salespeople has shown me a “I’ve followed the process, what more do you want” attitude, partly as a result of the futility of the broken process they are supposed to follow (the other part is [...]

It’s been about a year since ThomasNet.com was debuted. (Read my comments-and some by my readers-about the site here.) Part of the debut was an appropriate contest to give away an OC Chopper.
Well, now that the motorcycle is given away, MarketingSherpa has blogged how ThomasNet promoted the contest and managed the launch of the new [...]

In my previous post, I pointed out how vertical B2B media companies need to focus on their strength, which is knowing their audience, as blogger Prescott Shibles posted. And now I just realized I had a good example on my desk…
We talked to a sales rep for WWJ radio in Detroit, which is weird [...]

Shibles.com is a new blog by a B2B media player, pointed at by B or not 2B Blog. And here’s a post worth noting:
“While vertical search is going to be a means of competing, don’t try to do exactly what Google does but in your industry. Trust me, they’ve got legions of PhD’s thinking [...]