Monthly Archives: September 2005

Lives are on the line, after all

Probably your marketing program is like mine—its in auto-pilot. Programs and products are in place, salespeople are closing orders, and customers are happy. More-or-less, anyway. The point I want to make is that we don’t often realize how much is … Continue reading

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Is Google going to change the world with pay-per-call?

I wouldn’t normally attempt to be a Google watcher/pundit, except that this touches my post about pay-per-call last week. Well, and the implications of what Google is up to is huge. WebProNews posts an article that brings all the pieces … Continue reading

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Looking at access stats

Shedding my sales responsibilities has given me a bit more time to take closer looks at marketing data and resources. I feel almost like I’m squandering my time, but I hope what I may find is valuable. This morning I … Continue reading

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