http://www.b2blog.com/2005/10/be-engaged-and-aware.html B2B and Industrial Marketing Blog Wed, 01 Feb 2012 10:09:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.b2blog.com/2005/10/be-engaged-and-aware.html/comment-page-1#comment-274 Cubigirl Tue, 15 Nov 2005 03:45:00 +0000 http://b2blogwp.wordpress.com/2005/10/28/be-engaged-and-aware#comment-274 Your post reminds me of the classic pep talk quiz given to employees:</>What's the company's most important asset? What do we have that none of our competitors can boast of?"</>In the scramble to find the right feature, or come up with superlative-laden corporate gobbledegook, the answer is often overlooked. And here it is: YOU, the employess.</>As cheesy and overdone as this ploy is, you get to the truth behind it. Employees who make connections with customers create not only repeat customers, but stellar referrals. The last thing a customer needs is to feel like another number in another line, and personalizing service in a genuine way makes all the difference.</>As a recent grad new to the world of business (a topic explored on my own blog, www.cubigirl.com), I'm still learning, but tips like this sure help! Your post reminds me of the classic pep talk quiz given to employees:What’s the company’s most important asset? What do we have that none of our competitors can boast of?”In the scramble to find the right feature, or come up with superlative-laden corporate gobbledegook, the answer is often overlooked. And here it is: YOU, the employess.As cheesy and overdone as this ploy is, you get to the truth behind it. Employees who make connections with customers create not only repeat customers, but stellar referrals. The last thing a customer needs is to feel like another number in another line, and personalizing service in a genuine way makes all the difference.As a recent grad new to the world of business (a topic explored on my own blog, http://www.cubigirl.com), I’m still learning, but tips like this sure help!

]]> http://www.b2blog.com/2005/10/be-engaged-and-aware.html/comment-page-1#comment-1722 Cubigirl Tue, 15 Nov 2005 03:45:00 +0000 http://b2blogwp.wordpress.com/2005/10/28/be-engaged-and-aware#comment-1722 Your post reminds me of the classic pep talk quiz given to employees:What's the company's most important asset? What do we have that none of our competitors can boast of?"In the scramble to find the right feature, or come up with superlative-laden corporate gobbledegook, the answer is often overlooked. And here it is: YOU, the employess.As cheesy and overdone as this ploy is, you get to the truth behind it. Employees who make connections with customers create not only repeat customers, but stellar referrals. The last thing a customer needs is to feel like another number in another line, and personalizing service in a genuine way makes all the difference.As a recent grad new to the world of business (a topic explored on my own blog, www.cubigirl.com), I'm still learning, but tips like this sure help! Your post reminds me of the classic pep talk quiz given to employees:What’s the company’s most important asset? What do we have that none of our competitors can boast of?”In the scramble to find the right feature, or come up with superlative-laden corporate gobbledegook, the answer is often overlooked. And here it is: YOU, the employess.As cheesy and overdone as this ploy is, you get to the truth behind it. Employees who make connections with customers create not only repeat customers, but stellar referrals. The last thing a customer needs is to feel like another number in another line, and personalizing service in a genuine way makes all the difference.As a recent grad new to the world of business (a topic explored on my own blog, http://www.cubigirl.com), I’m still learning, but tips like this sure help!

]]> http://www.b2blog.com/2005/10/be-engaged-and-aware.html/comment-page-1#comment-273 Dylan Tue, 01 Nov 2005 21:02:00 +0000 http://b2blogwp.wordpress.com/2005/10/28/be-engaged-and-aware#comment-273 A friend at lunch mentioned a small independent bicycle shop that she took her bike to. Instead of keeping the bike a week, he looked at it right away, found the issue was a broken link, too a new chain off the shelf and fixed the bike for her. Then when she offered to pay he turned it down. She's now a convert, and we'll no doubt think of this place next time the bike needs mending or replacing, all for the price of a $3 chain. </></>Then another friend mentioned Discount Tires policy of mending punctures for free even if you didn't buy your tire from them. Now he goes there constantly instead of Costco which is 30% less but won't touch anyone else's tires. I know this policy has cost them at least $500 from me. A friend at lunch mentioned a small independent bicycle shop that she took her bike to. Instead of keeping the bike a week, he looked at it right away, found the issue was a broken link, too a new chain off the shelf and fixed the bike for her. Then when she offered to pay he turned it down. She’s now a convert, and we’ll no doubt think of this place next time the bike needs mending or replacing, all for the price of a $3 chain. Then another friend mentioned Discount Tires policy of mending punctures for free even if you didn’t buy your tire from them. Now he goes there constantly instead of Costco which is 30% less but won’t touch anyone else’s tires. I know this policy has cost them at least $500 from me.

]]> http://www.b2blog.com/2005/10/be-engaged-and-aware.html/comment-page-1#comment-1721 Dylan Tue, 01 Nov 2005 21:02:00 +0000 http://b2blogwp.wordpress.com/2005/10/28/be-engaged-and-aware#comment-1721 A friend at lunch mentioned a small independent bicycle shop that she took her bike to. Instead of keeping the bike a week, he looked at it right away, found the issue was a broken link, too a new chain off the shelf and fixed the bike for her. Then when she offered to pay he turned it down. She's now a convert, and we'll no doubt think of this place next time the bike needs mending or replacing, all for the price of a $3 chain. Then another friend mentioned Discount Tires policy of mending punctures for free even if you didn't buy your tire from them. Now he goes there constantly instead of Costco which is 30% less but won't touch anyone else's tires. I know this policy has cost them at least $500 from me. A friend at lunch mentioned a small independent bicycle shop that she took her bike to. Instead of keeping the bike a week, he looked at it right away, found the issue was a broken link, too a new chain off the shelf and fixed the bike for her. Then when she offered to pay he turned it down. She’s now a convert, and we’ll no doubt think of this place next time the bike needs mending or replacing, all for the price of a $3 chain. Then another friend mentioned Discount Tires policy of mending punctures for free even if you didn’t buy your tire from them. Now he goes there constantly instead of Costco which is 30% less but won’t touch anyone else’s tires. I know this policy has cost them at least $500 from me.

]]> http://www.b2blog.com/2005/10/be-engaged-and-aware.html/comment-page-1#comment-272 Foreman Fri, 28 Oct 2005 15:18:00 +0000 http://b2blogwp.wordpress.com/2005/10/28/be-engaged-and-aware#comment-272 IT's the difference between short term and long term success. You can fufill the basic need and be ok in the short term but for long term success you need to provide the experience that the person is seeking (even when they don't know what they want). IT’s the difference between short term and long term success. You can fufill the basic need and be ok in the short term but for long term success you need to provide the experience that the person is seeking (even when they don’t know what they want).

]]> http://www.b2blog.com/2005/10/be-engaged-and-aware.html/comment-page-1#comment-1720 Foreman Fri, 28 Oct 2005 15:18:00 +0000 http://b2blogwp.wordpress.com/2005/10/28/be-engaged-and-aware#comment-1720 IT's the difference between short term and long term success. You can fufill the basic need and be ok in the short term but for long term success you need to provide the experience that the person is seeking (even when they don't know what they want). IT’s the difference between short term and long term success. You can fufill the basic need and be ok in the short term but for long term success you need to provide the experience that the person is seeking (even when they don’t know what they want).

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