Book Review: The Tipping Point

Gosh, if I’ve read a business book, chances are it has already tipped and I don’t have to say very much. Ideas ‘tip’ into sudden popularity, but even though Malcom Gladwell does an excellent job of explaining why in The Tipping Point, the question remains if this is something you can actually harness...especially as a b2b marketer.

The book shows how the ‘connectors’, ‘mavens’, ‘salespeople’, and ‘stickiness’ are extreme states that are needed to make something tip. These extremes are hard to create and maintain, making them even rarer. And in a B2B world, I think it would be foolish to think that this is something you can create or control. Your best bet is to watch for 'tipping' things and ride the coat-tails.

While an interesting book, I found what I learned in Paradox of Choice (amazon link) more useful personally, and as a marketer.