Store hijacked, story at 6

We've all seen recently closed businesses with signage still entact--a ghost of commerce past. Suppose it was an upscale business? How about renting the building and putting up 'going out of business sale' signs and selling off-brand merchandise? That's was has happened right here in town:

Signage controversy confusing customers at furniture store:

"Flashy going out of business signs placed side-by-side with removed lettering and awnings carrying the Ethan Allen name have some customers confused.

'I thought it was an Ethan Allen store that was going out of business,' said Lisa Tikkala told 24 Hour News 8. We have learned that is simply not the case, as there are no pieces of Ethan Allen furniture in the store."

While legal action is mentioned in the article, it also says that the new EA store, just down the road, is losing business. Lesson? Guard your brand!