What's your business?
Interesting how little details can screw things up. I had a online survey form set-up by an outside agency for a specific purpose. Their form asked users to provide their Name, Business, Address, Phone, etc.
It was interesting how many described what their company does in the 'business' field. No, we just want their company's name! And it does make working with the resulting data a bunch more work.
The details will kill 'ya.
3 Comments:
At October 06, 2005 3:55 PM, Anonymous said…
Change the field to "Company" which should alleviate the confusion.
At October 06, 2005 4:21 PM, Dave J. said…
Yea, I wish I could have. Since it was an outside agency, I didn't have direct control, either. Should have reviewed their form closer. Hindsight's 20-20.
At October 08, 2005 5:55 AM, Anonymous said…
Dave,
The positive in this is that it is a good lesson learned. But, my opinion is that in any commumication you need to be as specific as possible. So, "Company Name" leaves no room for doubt.
Are you at liberty to give us the name of the the company you hired to do the survey?
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