In August I talked about pay-per-call services that generate unique phone numbers on websites to allow tracking of response. Well, if you are a chosen ThomasNet client, you will now get phone call tracking. The press release from eStara (the call tracker) doesn’t clarify, but I would assume that these clients are getting the service as part of their fixed-price program.
In my previous post, I said this, which I still think applies to Thomas using call tracking:
This technology is being positioned for supporting advertising of service companies and local businesses, where a phone call is much more useful to the prospect than a website.
For all the job-shops and custom manufacturers in ThomasNet, this may be a much better way to judge response to their listings. Interesting.