ThomasNet adds call tracking
In August I talked about pay-per-call services that generate unique phone numbers on websites to allow tracking of response. Well, if you are a chosen ThomasNet client, you will now get phone call tracking. The press release from eStara (the call tracker) doesn't clarify, but I would assume that these clients are getting the service as part of their fixed-price program.
In my previous post, I said this, which I still think applies to Thomas using call tracking:
This technology is being positioned for supporting advertising of service companies and local businesses, where a phone call is much more useful to the prospect than a website.For all the job-shops and custom manufacturers in ThomasNet, this may be a much better way to judge response to their listings. Interesting.
2 Comments:
At November 01, 2005 3:04 PM, Tim Stay said…
Dave,
Thanks for the article about pay-per-call. I refered to it in my post about various b2b methods available for businesses to generate leads.
At December 04, 2005 7:18 AM, Anonymous said…
This will be a great resource for industrial suppliers who's website goal is to generate leads. Unlike other industrial sites which require registration where buyers identity may be compromised, ThomasNet.com suppliers who receive leads can now verify that this is happening.
Thomas generates thousands of calls which they get no credit for, this approach should really boost confidence of their advertisers.
The only issue is the fact that if a buyer links from Thomas and then calls from the supplier website, again, ThomasNet may not get the credit.
I'm look forward to it!
Industrial Guy
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