Monthly Archives: December 2005

Here are contrasting posts about whether your company’s ‘look’ is just vanity or all important factor: 1. Beyond Web Usability…Web Credibility, Trenton Moss says”Studies have consistently proven that the most important criteria of web credibility is… the way the website … Continue reading →

We’ve all encountered customers who can’t seem to digest the information you provide them and then struggle when they need to make a purchase. You know the type–the one who calls you on two separate instances to find out what … Continue reading →

Why do so many people believe in Santa without ever seeing him? Great marketing, of course! Or so says Sean D’Souza: “If you go to the heart of Santa’s marketing, the one word you come away with is ‘consistency’. Generation … Continue reading →

I’ve been bogged down working on phase two of our CRM program, which is a quotation system using QuoteWerks software. QW integrates with Goldmine, making a more complete solution. This phase consists of three basic tasks (But that’s not the … Continue reading →

If you’ve missed the news, Google has added a metric to its ranking of AdWords ads: landing pages. Is this big news? Well, duh. If you are paying for clicks, you should make sure you are driving them to a … Continue reading →

(I just dug this post out of my Blogger drafts, and seems even more needed after my recent post about a job definition for marketing manager. At the time I wrote this, I didn’t like what I had to say, … Continue reading →

Did you all see this post: Brand Autopsy: Broken Windows. Broken Business? John Moore is summarizing a book, which can be further summarized by this one sentence from his post: “According to Levine, broken windows are telltale signs to customers … Continue reading →

New B2Blog term: YAD– Yet Another DirectorySourceTool.com B2B Directory Launched · MarketingVOX: “Former executives from B2B search directory ThomasB2B.com have launched a new supplier directory at SourceTool.com” What’s makes this YAD different: Conextual ad revenue based (i.e. AdSense) Use of … Continue reading →

I sell to engineers. They’re a fickle bunch. Unfortunately, I made it through the Mechanical Engineering program before deciding I didn’t want to be an engineer. But the background was helpful to sell to them at their own level…and now … Continue reading →

When I first griped about importing addresses into Goldmine, I had a problem with zip-codes losing the leading zero for New England. Russ was kind enough to suggest saving as a DBF file, which is effective. I’ve since learned a … Continue reading →