A great marketing role model

Why do so many people believe in Santa without ever seeing him? Great marketing, of course! Or so says Sean D'Souza:

"If you go to the heart of Santa's marketing, the one word you come away with is 'consistency'. Generation after generation have been exposed to one brand, one message, and the same powerful imagery. Just like Mercedes own the term 'luxury' and Volvo owns the term 'safety', Santa owns the word 'hope'."

Read the whole article: Why Santa's Marketing Works Better Than Yours!

Something to think about over the Christmas weekend. Merry Christmas to all my readers.