As a jack-of-all marketing guy, I often find myself having to work with photos. Website, flyers, emails to reps, and more. Some are professionally taken, others are quick snapshots with a digital camera. I still need to re-adjust size and formats, and other minor formating. Just today I was trying to adjust the coloring of [...]

Here is the email I received from the SAE show which we are attending (formating modified for compactness):

SAE International Corporate Communicationsinvites you to participate in aSAE 2006 WORLD CONGRESS PR TELECONFERENCE
Monday, Jan. 30, 2006, 2:30-3:30 p.m. ESTorTuesday, Jan. 31, 2006, 9:30-10:30 a.m. EST* You only have to be on one or the other! *
To [...]

I’ve been reading the Slow Leadership blog, which I’ve found to be helpful to keep thinking about how to do my job better…and sanely. The blogger, Carmine Coyote, has been running a survey about readers’ needs for slow leadership. I dutifully filled it out.
I was not prepared for the type of responses he got. Here’s [...]

I never really revealed my new year’s resolution this year. That’s because I haven’t followed Larry’s steps to make it SMART yet. What I want to to is become a GTD person. A ‘Getting Things Done’ organized person.
In The GTD book, David Allen says that we need a trusted tool to record our Next [...]

Its B2B spam written with the skill of a 419 (Nigerian) scam…
“Hello Sales, We saw a placement of advert of your products so we decided to contact you for the product and we want you to know they will be shipped to our company for the New Year Sales and new [...]

I’ve been interested in blogging about Jigsaw, but I haven’t had the chance to use it except under a trial account. Jigsaw is a database of business contacts that the users, primarily salespeople, jointly add to and keep updated. I imagine that for marketers and salespeople who need to generate new contacts on an [...]

The Semicon West show is months away, but they are already sending out exhibitor newsletters. Today’s had a link to the following Exhibitor Warning:
“Please be aware that there is a company operating out of Austria, Fairguide.com/Construct Data Verlag (Fairguide) that have been preying upon exhibitors in Europe. Based on recent information, they are now [...]

Jim Seybert at Fool’s Box came back from a seminar with a great question by Reggie McNeal (author of The Present Future):
“‘Have you recently discovered that an assumption you keep, or a belief you hold is based on knowledge that is no longer true?’
…You shouldn’t be able to come up with a quick answer to [...]

Brian Carroll at B2B Lead Generation Blog tells us to watch out for the following sales & marketing challenges in 2006:
1. Fewer sales opportunities unless you’re top of mind2. Commoditization will continue3. Increased selling at the executive level4. More outreach required to the sphere of influence5. Less selling time6. Return on investment measurement difficulty
Maybe these [...]

Recently I said that we had to pay attention to our B2B landing pages since Google is rating them. Well, Tim Young has done some experimentation with landing pages and came to this conclusion, rejecting the one-path no-link landing page that tries to hard to capture a ‘conversion’:
“Complex sales requires education and information because it’s [...]