B2Blog By Dave Jung
A B2B marketing blog by an honest-to-goodness marketing manager for an industrial manufacturer. More content on Google+
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- So is the 'what's hot in Google Reader' just really an RSS feed for Lifehacker? (Great real estate grab by them!) 1 day ago
- So the four page article I wrote for a trade pub garnered 50 clicks from their follow-up newsletter to their online version. Good? Bad? 1 day ago
- Another polite reply to my blast email: "I have left the department. Thank you very much anyway for your time and kindness." Kindness? wow! 2 days ago
- Okay, I figured out how to edit HTML in emails ... Using open-source webmail client that has Tiny-MCE included ... http://t.co/iTtyiOxw 2 days ago
- Side effects of mass-mailing our database: polite questions, unsubscribes, quote-requests, and linked-in invites. Fun! 3 days ago
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Monthly Archives: January 2006
Getting better pictures
As a jack-of-all marketing guy, I often find myself having to work with photos. Website, flyers, emails to reps, and more. Some are professionally taken, others are quick snapshots with a digital camera. I still need to re-adjust size and … Continue reading
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Marketing/PR Nitwit: SAE PR
Here is the email I received from the SAE show which we are attending (formating modified for compactness): SAE International Corporate Communicationsinvites you to participate in aSAE 2006 WORLD CONGRESS PR TELECONFERENCE Monday, Jan. 30, 2006, 2:30-3:30 p.m. ESTorTuesday, Jan. … Continue reading
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There's still insanity in corporate america
I’ve been reading the Slow Leadership blog, which I’ve found to be helpful to keep thinking about how to do my job better…and sanely. The blogger, Carmine Coyote, has been running a survey about readers’ needs for slow leadership. I … Continue reading
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GTD PHP Steps to Install
I never really revealed my new year’s resolution this year. That’s because I haven’t followed Larry’s steps to make it SMART yet. What I want to to is become a GTD person. A ‘Getting Things Done’ organized person. In The … Continue reading
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From the inbox
Its B2B spam written with the skill of a 419 (Nigerian) scam… “Hello Sales, We saw a placement of advert of your products so we decided to contact you for the product and we want you to know they will … Continue reading
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Have you heard of Jigsaw?
I’ve been interested in blogging about Jigsaw, but I haven’t had the chance to use it except under a trial account. Jigsaw is a database of business contacts that the users, primarily salespeople, jointly add to and keep updated. I … Continue reading
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Warning from Semicon newsletter
The Semicon West show is months away, but they are already sending out exhibitor newsletters. Today’s had a link to the following Exhibitor Warning: “Please be aware that there is a company operating out of Austria, Fairguide.com/Construct Data Verlag (Fairguide) … Continue reading
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Have you really changed your mind?
Jim Seybert at Fool’s Box came back from a seminar with a great question by Reggie McNeal (author of The Present Future): “‘Have you recently discovered that an assumption you keep, or a belief you hold is based on knowledge … Continue reading
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Sales & marketing focus for 2006
Brian Carroll at B2B Lead Generation Blog tells us to watch out for the following sales & marketing challenges in 2006: 1. Fewer sales opportunities unless you’re top of mind2. Commoditization will continue3. Increased selling at the executive level4. More … Continue reading
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Landing pages should be different for 'complex sales'
Recently I said that we had to pay attention to our B2B landing pages since Google is rating them. Well, Tim Young has done some experimentation with landing pages and came to this conclusion, rejecting the one-path no-link landing page … Continue reading
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