Have you really changed your mind?

Jim Seybert at Fool's Box came back from a seminar with a great question by Reggie McNeal (author of The Present Future):

"'Have you recently discovered that an assumption you keep, or a belief you hold is based on knowledge that is no longer true?'

...You shouldn't be able to come up with a quick answer to McNeal's question. I think he posed it as reminder that success in the future will require you to vigilantly examine your assumptions against current realities. What works today will not work tomorrow and trying to build your successful future with today's ideas is a recipe for failure."

I think that this kind of change is slow and less obvious, and not an 'aha' moment.

McNeal's book is about how churches should fit into today's society. Part of this change-of-mind is the fact that the world is changing and that deeply held beliefs (or marketing methods, etc.) need to change to fit this change.

The real kicker for us marketers is that we often face changing the minds of people who have already set to buy someone else's stuff. How possible is it to get a Coke drinker to start drinking Pepsi, after all?

Read more: Fools Box: I resolve to change my mind