Marketing/PR Nitwit: SAE PR

Here is the email I received from the SAE show which we are attending (formating modified for compactness):

SAE International Corporate Communications
invites you to participate in a
SAE 2006 WORLD CONGRESS PR TELECONFERENCE

Monday, Jan. 30, 2006, 2:30-3:30 p.m. EST
or
Tuesday, Jan. 31, 2006, 9:30-10:30 a.m. EST
* You only have to be on one or the other! *

To participate in this session, call ... and dial pass code ...#
You help us so much - we want to help you!

Okay, the chances of me joining a PR teleconference are almost nill to start with, but this email does nothing to get me there. Here are some snowballs at the writer of this one:

• Why the cutsy GIF image with the cutsy saying? How about an SAE logo instead?
  
• Why say "you only have to be on one or the other" when there are better ways to communicate that there are two different sessions?
  
• And why, why, why, invite folks to such a teleconference without telling them what its about??? "We want to help you!"--how???
  

Aren't PR professionals supposed to be experts in communication? In creating buzz and interest in what they are doing? Look out snowmen, looks like you'll be the only ones at this call!