…do it well, for pete’s sake!
The accused: National Instruments.The evidence: An ad with a crossword puzzle in Lab Equipment Magazine and on LE’s website.The accolade: Great idea to draw in readers with a puzzle with technical questions.The crime: Making the questions center too closely about NI.
The argument: Okay, it’s their ad, they have a right [...]

Last month I pointed to a column by Scott Dalgleish on the vagueness of quality claims. In this Month’s Quality Magazine, he brings a basic product/marketing question of quality.
Probing the Limits: Taking the Quality High Ground – Column – Quality:
“I’m currently designing a line of product for my business and I’m facing some fundamental quality [...]

I had a request for an update on the GTD-PHP web server application that I installed last month. First off, it has been updated and the SourceForge page has come alive. The update has not impacted the root database yet, which makes for an easy upgrade (but means no major feature changes). See [...]

I think we marketing bloggers can get caught-up in the marketing buzz of the day. While we need to be interested in taking it to the next level, we also need to stay strong on the basics, albeit at the 600 level. So I’m going to put up a few posts this week to get [...]

When I solidified my job as Marketing Manager last year, I was given the luxury of writing my own job description. In my mind, I see some clear boundaries for what are my responsibilities, as well as areas where I’ll be admittedly ‘picking up the slack’, such as product management.
But it is interesting, especially after [...]

If you’ve been watching the Winter Olympics, you’ve no doubt been awed and gossiped about the feats of the athletes, good and bad. Here are some lessons learned by Julia at Sales & Marketing Management Magazine:
“Salespeople always like to compare themselves to athletes when describing their profession, and nowhere does the analogy apply more than [...]

I’m flying home today, although I’d like to stay longer. I wrote a rambling post about my stay last night, but Blogger thankfully lost it. Being in a foreign country is certainly a feast for the senses (including the head on my 6′3″ body, three times-ow!). I also met some old friends and made some [...]

I’ve just arrived in my Osaka, Japan hotel. I’m here to meet with my parent company about our ‘global’ brand. We are a worldwide company, but only manufacture in USA, Japan, and China. As the economy becomes more global, we have to be much more conscious about being consistent with the same brand (and all [...]

How would you rate your products’ quality? Did you say ‘high quality’? Everyone says that, of course. So you start to think everything manufactured is made in Lake Wobegon, where all the kids are above average, too.
So, what does ‘high quality’ mean and is it worth saying? The short answer is we don’t know and [...]

I almost didn’t link to this article, just because there is not a whole lot of news in it. But I think it is good to see the Google vs. vertical media/search discussion continuing. The small snippets in this piece make me think that these guys are smart about the situation and smart about talking [...]