…do it well, for pete’s sake! The accused: National Instruments.The evidence: An ad with a crossword puzzle in Lab Equipment Magazine and on LE’s website.The accolade: Great idea to draw in readers with a puzzle with technical questions.The crime: Making … Continue reading
Last month I pointed to a column by Scott Dalgleish on the vagueness of quality claims. In this Month’s Quality Magazine, he brings a basic product/marketing question of quality. Probing the Limits: Taking the Quality High Ground – Column – … Continue reading
I had a request for an update on the GTD-PHP web server application that I installed last month. First off, it has been updated and the SourceForge page has come alive. The update has not impacted the root database yet, … Continue reading
I think we marketing bloggers can get caught-up in the marketing buzz of the day. While we need to be interested in taking it to the next level, we also need to stay strong on the basics, albeit at the … Continue reading
When I solidified my job as Marketing Manager last year, I was given the luxury of writing my own job description. In my mind, I see some clear boundaries for what are my responsibilities, as well as areas where I’ll … Continue reading
If you’ve been watching the Winter Olympics, you’ve no doubt been awed and gossiped about the feats of the athletes, good and bad. Here are some lessons learned by Julia at Sales & Marketing Management Magazine: “Salespeople always like to … Continue reading
I’m flying home today, although I’d like to stay longer. I wrote a rambling post about my stay last night, but Blogger thankfully lost it. Being in a foreign country is certainly a feast for the senses (including the head … Continue reading
I’ve just arrived in my Osaka, Japan hotel. I’m here to meet with my parent company about our ‘global’ brand. We are a worldwide company, but only manufacture in USA, Japan, and China. As the economy becomes more global, we … Continue reading
How would you rate your products’ quality? Did you say ‘high quality’? Everyone says that, of course. So you start to think everything manufactured is made in Lake Wobegon, where all the kids are above average, too. So, what does … Continue reading
I almost didn’t link to this article, just because there is not a whole lot of news in it. But I think it is good to see the Google vs. vertical media/search discussion continuing. The small snippets in this piece … Continue reading