B2blog in Japan
I've just arrived in my Osaka, Japan hotel. I'm here to meet with my parent company about our 'global' brand. We are a worldwide company, but only manufacture in USA, Japan, and China. As the economy becomes more global, we have to be much more conscious about being consistent with the same brand (and all other parts of our business). We've worked as independent Americans for the most part, and we've been successful serving our market.
It will be interesting to discuss all the details of what makes our brand different around the world and how we can bring things together. And on a practical point, where this does not make sense, and things should be different.
4 Comments:
At February 12, 2006 4:46 PM, FMF said…
Japan? Wow! Keep up the posts about how it is over there. Any pics coming too?
At February 13, 2006 8:34 AM, Dave J. said…
No pics, no camera. Just three days of biz meetings, didn't think it would be to exciting to take pictures.
Osaka is a great city. Needs some good ice cream tho!
At February 13, 2006 8:22 PM, Randy James said…
With your branding goals, are you looking to position yourself as a global brand with a similar message accross the cultures, or more of a multi-national brand with specific messages in each location?
-Randy
www.4mysales.com
At February 14, 2006 7:08 AM, Dave J. said…
Randy, good question. That is one that we are discussing. But even such global brand as Coca-cola tunes its message for the local tastes and market.
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