B2Blog

Business-to-business (b2b) and industrial marketing blog.

Wednesday, February 01, 2006

The details will kill ya

You've heard me say it a bunch of times. Usually with concrete examples of what can go wrong that will 'kill ya'.

Here is how Seth tells it in his post A million little cuts: "you avoid a slow death by getting every little thing right."

That's why we are guardians! (See that post for a gem from another guru, BPG, who says "Empires crumble at the fringes".)

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