B2Blog

Business-to-business (b2b) and industrial marketing blog.

Wednesday, February 22, 2006

Job definition for Marketing Manager

When I solidified my job as Marketing Manager last year, I was given the luxury of writing my own job description. In my mind, I see some clear boundaries for what are my responsibilities, as well as areas where I'll be admittedly 'picking up the slack', such as product management.

But it is interesting, especially after my trip to Japan, how others in the organization perceive my title to mean. I actually started a list of people and what they saw my job as.

  • Conduit to sales and customers
  • Sales data analysis
  • Sales support
  • Advertising
  • Vision
  • Brand
  • Product/market expert
Maybe I need to be all these things, but its hard to do all of them to the full expectation of others. At the very least, I've now prepared myself when dealing with certain people regarding their agenda for me. It will make me a better listener, and a better manager.

2 Comments:

  • At April 09, 2008 4:21 PM, Anonymous Anonymous said…

    Hello,

    I got some troubles about the definition of the different marketing jobs. What's the difference between marketing assistant and marketing executive ?
    My email adress is audrey.liger@yahoo.co.uk

    Thanks a lot
    Audrey

     
  • At July 10, 2008 2:17 PM, Anonymous Anonymous said…

    Hello,

    I am a college student and having trouble deciding on a business major. I want to make enough money but enjoy what I am doing. Marketing may be my calling, but can you explain to me the difference in Marketing Sales and Marketing Management. You can contact me at longhorns_11@hotmail.com

    Thank You
    Lorenzo

     

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