The two magazines I read regularly are Men’s Health and Wired. They feed my brain in small chuncks and expose me to useful and/or facinating information. Wired is worrying me… RANT:Did you notice that Wired was a little skinnier last … Continue reading
Larry Hendrick brings us an improved goal-setting acronym, SMARTER: Specific Measurable Achievable Realistic Time Sensitive Enthusiasm Reward The interesting thing that Larry has talked about is that achieving a goal is not necessarily the same as a reward. Now he’s … Continue reading
Jay Lipe interviews Marketing Headhunter Harry Joiner in this post:Smart Marketing: Tips from a marketing headhunter: “What are the top 5 things you look for in a person for any marketing job?” Business orientation Humility People skills Inquisitive Track record … Continue reading
Maybe I skip over all the technical articles so I miss good reporting in trade publications, but this one stood out on a number of levels. Martin Rowe of Test and Measurement World reviewed new product offerings that change the … Continue reading
Circuits Assembly Magazine’s blog posted What Can a Patent Cover? which alerted me to this case argued at the Supreme Court on Tuesday: “Laboratory Corporation of America Holdings is suing Metabolite Laboratories Inc. over a patented method for diagnosing B … Continue reading
Seth spells it out in his new Q&A format: Q: What do you think of my brochure A: The thing you must remember about just about every corporate or organizational brochure is this:People won’t read it. But that doesn’t mean … Continue reading
I don’t get these every day, so thought I would put it out there: Prescott Shibles is looking for staff for Prism Media’s “New Media” online group. Sales Development, Audience Development, and Online Product Development.
Okay, I’m a cynic about this whole Web 2.0 thing, too. But that doesn’t mean that we can’t learn from their style of hip and approachable brands and websites. After all, our customers are going to be getting used to … Continue reading
Let’s back up Danny Sullivan’s diatribe: 25 Things I Hate About Google. The search world is getting some potentially better choices and I don’t own any Google stock to worry about. I’ve already changed the default search tool on Firefox … Continue reading
I hope you enjoyed my little foray into “Back to Basics Week”. It was fun to review some of the strategic issues that we don’t face every day. As I posted last week, we marketers are mostly engaged in tactical … Continue reading