Rant on Wired

The two magazines I read regularly are Men's Health and Wired. They feed my brain in small chuncks and expose me to useful and/or facinating information. Wired is worrying me...

RANT:
Did you notice that Wired was a little skinnier last month? Not thinner, skinnier. The magazine is no longer an oversized publication. According to a note in the magazine, it now 'conforms' to industry standard size. I disliked it, but accepted it without too much thought at the time.

Today I get a mailing at work to subscribe to Wired for $10. Friggin ten dollars! I don't know what I used to pay, but ten dollars is chump change for something as great as Wired Magazine. I freaked out.

A great value? Yes. Will they sell more magazines at ten dollars? Maybe. Will they save money conforming in size. Probably.

But here is my realization: Obviously they don't think their magazine is special anymore.

What next? No more use of flourescent and metallic inks? No more infoporn? Wahh!!!

I don't want my ten dollars buying a shell of the magazine it used to be. I want it big, bold, beautiful. Unfortunately, I suspect that Wired has jumped the shark.