Get more from your contact list
Got this email this morning from Reed Business Information's direct mail list operation DM2:
"By matching your house file to DM2-DecisionMaker's powerful database of over 13.5 million direct response sourced business professionals, we can provide demographics such as: buying authority, job function, industry, title and more.
DM2-DecisionMaker can then offer new prospects qualified by these same characteristics! "
Very cool use of a database. And by focusing on characteristics, they can continue to distinguish themselves from new competition Jigsaw.
2 Comments:
At April 13, 2006 9:36 AM, Anonymous said…
Hey Dave,
This is no different then the hundreds of other data append services that have existed for years.
Most interestingly, I wonder what their subscribers think about them selling their demographics for other uses?
At April 13, 2006 9:47 AM, Dave J. said…
Yea, I guess I've heard of similar things, but what about the ability to then select new leads based on similar profiles?
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