Monthly Archives: May 2006

Yes, I'm too busy

Okay, I still link to Seth even though I have to assume everyone who reads b2blog would read Seth. But, remember, I write this blog to/for myself. And this one, called I’m Too Busy, certainly resonates with me. “But marketers, … Continue reading

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It's all in your head

I’ve got a product-line that’s in the process of a major revision. Despite my interest in GTD (Getting things done), I had a mental list of things I had to do on my end. Update price list, post specifications, send … Continue reading

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CEO blows marketing effort

This time someone else saves me effort in whining about poor sales techniques. WebProNews caught my attention with Sales Mistakes to avoid Jack Yoest Speaks Out: “I sat through a conference call/web based sales pitch by Brand X … The … Continue reading

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Con-sulted!

Dogbert: “I like to con people. And I like to insult people. If you combine con & insult, you get consult!” I won’t go into the details (it wasn’t my project tho), but we’ve been con-sulted, perpetuating the belief that … Continue reading

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Powerpoint printing tip

Don’t like the four choices PowerPoint gives you for printouts (slides, handouts, notes, outline)? I wanted a handout format, but with my notes typed in (not blank lines like the standard format). Here’s how to do it: Take a look … Continue reading

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Marketing Eye: Cold-call case study

Maybe its a sign of the economy, but I continue to get innundated with people selling promotional items like pens and embroidered shirts. The business’s low overhead must be attactive. What these folks seem to not realize is that EVERYONE … Continue reading

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Marketing Eye: Guide your salespeople

Marketing Eye Fashion Tip: When old styles come back, they often have different names and look a little different so they appear new. They usually come back for a reason, better than before. And what fashion is coming back? Best … Continue reading

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Marketing Eye: A three-year-old is a better salesperson?

Marketing Eye Hip Tip: Throw away those trendy and vaporous podcasts and listen to Motivation on the Run. Its a pod you won’t want to ‘cast’ away. (Read in a Carson Kressley style for effect.) In case you haven’t gotten … Continue reading

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Marketing Eye: Different kinds of salespeople

More good stuff from Mike Smock about salespeople. He breaks them into three distinct styles: Entertainers tend to be outgoing, gregarious, friendly folks who are likable sorts and fun to be around. Collaborators tend to be nurturing, creative folks who … Continue reading

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Marketing Eye: Get the prospect to say 'no'

When I deal with salespeople calling on me, I try to be very non-committal and pretend to be just a good listener (which I am). Positive answers are easy to give out…platitudes really. The salesman plays along real well because … Continue reading

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