My secretary won passes to a local fair by visiting our local WZZM-TV website, noticing the contest, and entering. I’ve been subscribed to their RSS feed for maybe a year. Had no idea the contest was being offered. Lesson: If … Continue reading
Last week I lamented what some may call ‘blogger burnout’ or writer’s block, or a mid-life crisis. Or I called it ‘settled in’. Blogging has become familiar and unmotivating (and ditto for what my posts actually say, at least to … Continue reading
Perhaps you’ve heard of Google’s mantra, “do no evil”. I was concerned that their going-public would shift the focus of their company towards profiteering, if not evil. As it turns out, they seem to have been too clumsy (and blessed … Continue reading
Globalspec has tried games as a way to promote their website, so you know that ThomasNet has to try it…ThomasNet is sponsoring the “MikeMan” game, which is actually a promotion vehicle for ESPN-Radio’s morning show. Thomas gets ‘brand recognition’, especially … Continue reading
What better to do when you feel down (see yesterday’s post) than to find a proverbial ‘dog to kick’…must mean its time for Dave to anoint a new Marketing Nitwit. The nitwit today is Thales Components with this lug of … Continue reading
I was talking with someone at church on Sunday who recently started a new job. This job is part of a start-up company that is beginning to manufacture its own products. He relayed how exciting it was and how much … Continue reading
Back in 2004 I posted a couple times about ‘black-hat SEO company’ Traffic Power (later First Place or 1P). I thought I would do a quick refresher, since they are still out there. My last post about them has garnered … Continue reading
When brainstorming, you are supposed to leave all the ‘yea buts’ out and just hammer on making a list of ideas. I agree. But once an idea is being moved forward, all bets are off. And I feel a little … Continue reading
One of the features I enjoy in trade publications is ‘from the floor’ trade show reports. Us marketers certainly aren’t there for technical discovery, but I think even the engineers at a show are looking to feel ‘the vibe’ at … Continue reading
Dana VanDen Heuvel links to a Business Week article titled: Five Words to Never Use in an Ad. Hmm, interesting…what are those words? Quality Value Service Caring Integrity (I already wrote about the problem with the word quality earlier this … Continue reading