http://www.b2blog.com/2006/06/is-cpa-helpful-to-b2b-adsense-campaigns.html B2B and Industrial Marketing Blog Wed, 01 Feb 2012 10:09:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.b2blog.com/2006/06/is-cpa-helpful-to-b2b-adsense-campaigns.html/comment-page-1#comment-404 Anonymous Tue, 18 Jul 2006 19:16:00 +0000 http://b2blogwp.wordpress.com/2006/06/23/is-cpa-helpful-to-b2b-adsense-campaigns#comment-404 Check out this 8/05 Internet Retailer article "ROI beyond the web: tracking keyword campaigns out to the call center". At the end it talks about a B2B merchant's initial money saving success with the technology.</></>http://www.internetretailer.com/internet/marketing-conference/62232-roi-beyond-web-tracking-keyword-campaigns-out-call-center.html</></>"Carpenter says that because users who come to the site through a paid search campaign and then contact the call center do so within the context of a unique toll free number, ClickPath can integrate that information back into its web systems and match up those two interactions." Google's technology has got to be even better than ClickPath's.</></>Using toll free numbers for Google's CPA ads will greatly help stop major click fraud as traceability to the culprit would be easy. I don't know exactly how Google's beta CPA works, but it could include phone leads, and they could charge different rates for different kinds of actions. Check out this 8/05 Internet Retailer article “ROI beyond the web: tracking keyword campaigns out to the call center”. At the end it talks about a B2B merchant’s initial money saving success with the technology.http://www.internetretailer.com/internet/marketing-conference/62232-roi-beyond-web-tracking-keyword-campaigns-out-call-center.html“Carpenter says that because users who come to the site through a paid search campaign and then contact the call center do so within the context of a unique toll free number, ClickPath can integrate that information back into its web systems and match up those two interactions.” Google’s technology has got to be even better than ClickPath’s.Using toll free numbers for Google’s CPA ads will greatly help stop major click fraud as traceability to the culprit would be easy. I don’t know exactly how Google’s beta CPA works, but it could include phone leads, and they could charge different rates for different kinds of actions.

]]> http://www.b2blog.com/2006/06/is-cpa-helpful-to-b2b-adsense-campaigns.html/comment-page-1#comment-1844 Anonymous Tue, 18 Jul 2006 19:16:00 +0000 http://b2blogwp.wordpress.com/2006/06/23/is-cpa-helpful-to-b2b-adsense-campaigns#comment-1844 Check out this 8/05 Internet Retailer article "ROI beyond the web: tracking keyword campaigns out to the call center". At the end it talks about a B2B merchant's initial money saving success with the technology.http://www.internetretailer.com/internet/marketing-conference/62232-roi-beyond-web-tracking-keyword-campaigns-out-call-center.html"Carpenter says that because users who come to the site through a paid search campaign and then contact the call center do so within the context of a unique toll free number, ClickPath can integrate that information back into its web systems and match up those two interactions." Google's technology has got to be even better than ClickPath's.Using toll free numbers for Google's CPA ads will greatly help stop major click fraud as traceability to the culprit would be easy. I don't know exactly how Google's beta CPA works, but it could include phone leads, and they could charge different rates for different kinds of actions. Check out this 8/05 Internet Retailer article “ROI beyond the web: tracking keyword campaigns out to the call center”. At the end it talks about a B2B merchant’s initial money saving success with the technology.http://www.internetretailer.com/internet/marketing-conference/62232-roi-beyond-web-tracking-keyword-campaigns-out-call-center.html“Carpenter says that because users who come to the site through a paid search campaign and then contact the call center do so within the context of a unique toll free number, ClickPath can integrate that information back into its web systems and match up those two interactions.” Google’s technology has got to be even better than ClickPath’s.Using toll free numbers for Google’s CPA ads will greatly help stop major click fraud as traceability to the culprit would be easy. I don’t know exactly how Google’s beta CPA works, but it could include phone leads, and they could charge different rates for different kinds of actions.

]]> http://www.b2blog.com/2006/06/is-cpa-helpful-to-b2b-adsense-campaigns.html/comment-page-1#comment-403 ack Mon, 26 Jun 2006 15:49:00 +0000 http://b2blogwp.wordpress.com/2006/06/23/is-cpa-helpful-to-b2b-adsense-campaigns#comment-403 "Which means they have a lot more at risk for click-fraud yet cannot rely on CPA to help due to the untraceable phone call." </></>Unless of course Google VoIP comes to be and they can track calls and make the process easy.</></>"... I don't see it gaining a foothold in the B2B sphere."</></>I can see a lot of B2B companies wanting leads over clicks, which have conversion percents like any other sales channel. The numbers will be lower, but the overall quality and interest will be much higher. “Which means they have a lot more at risk for click-fraud yet cannot rely on CPA to help due to the untraceable phone call.” Unless of course Google VoIP comes to be and they can track calls and make the process easy.“… I don’t see it gaining a foothold in the B2B sphere.”I can see a lot of B2B companies wanting leads over clicks, which have conversion percents like any other sales channel. The numbers will be lower, but the overall quality and interest will be much higher.

]]> http://www.b2blog.com/2006/06/is-cpa-helpful-to-b2b-adsense-campaigns.html/comment-page-1#comment-1843 ack Mon, 26 Jun 2006 15:49:00 +0000 http://b2blogwp.wordpress.com/2006/06/23/is-cpa-helpful-to-b2b-adsense-campaigns#comment-1843 "Which means they have a lot more at risk for click-fraud yet cannot rely on CPA to help due to the untraceable phone call." Unless of course Google VoIP comes to be and they can track calls and make the process easy."... I don't see it gaining a foothold in the B2B sphere."I can see a lot of B2B companies wanting leads over clicks, which have conversion percents like any other sales channel. The numbers will be lower, but the overall quality and interest will be much higher. “Which means they have a lot more at risk for click-fraud yet cannot rely on CPA to help due to the untraceable phone call.” Unless of course Google VoIP comes to be and they can track calls and make the process easy.”… I don’t see it gaining a foothold in the B2B sphere.”I can see a lot of B2B companies wanting leads over clicks, which have conversion percents like any other sales channel. The numbers will be lower, but the overall quality and interest will be much higher.

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