Marketing Nitwit: Calling Supernanny

What better to do when you feel down (see yesterday's post) than to find a proverbial 'dog to kick'...must mean its time for Dave to anoint a new Marketing Nitwit.

The nitwit today is Thales Components with this lug of a website.

• It is nearly all graphics which makes it look so 1997. The "latest news" is a link to a scanned press release! Yuck.
• The navigation is poor, with very similar choices of: About us, Customer Care, and Contact. (May not sound so bad till you see what each leads to.)
• The product pages are loaded with pull-down menus that pop-up windows of other sites from their corporate family--let me see all the choices without having to click each menu, please!

This company is just a subsidiary of their North American parent, who has a very neat, clean website. Looks like Thales has a spoiled, out of control child. So even though the parent looks all together, we all know that unruly kids are products of poor parenting. Time to call in Supernanny, I think!

Dog kicked...there, that's better.