The vibe from the show

One of the features I enjoy in trade publications is 'from the floor' trade show reports. Us marketers certainly aren't there for technical discovery, but I think even the engineers at a show are looking to feel 'the vibe' at the show. And publications should deliver that vibe for those who can't make it.

Here is just such a report that delivers the vibe, from Circuits Assembly editor Mike Buetow:

"If you've never walked the Nepcon China trade show, here's what you have missed:

• Boatloads of attendees.
• Scores of vendors (some of whom actually paid for their booths).
• The potential to buy watches, jewelry and other trinkets from some of the most aggressive salesmen you may ever meet (some of whom are badged!).
• IP theft at its most brazen."

It becomes a positive, circular relationship, where the show and the publication both raise their relevance to the industry they serve.

Read more: Just for Show - Circuits Assembly