Monthly Archives: July 2006

Us poor B2B marketers…the top three things buyers look for in a product aren’t under our direct control…price, service, quality. We can add sizzle to these, but ultimately, the buyer will discern the truth. So what is our #1 marketing … Continue reading →

Do have customers that you wish you didn’t? Ones that flip-flop what they need halfway thru the project. Or worse, at the end. The revenue seems hardly worth the effort. We had one recent client who said that we were … Continue reading →

YAD? Oh that’s my acronym for “Yet Another Directory”. I don’t comment on everyone I see, unless there is something to talk about. Today’s YAD is OpenFos.com (named Focus On Sourcing), which I found in my monthly review of referring … Continue reading →