Once again, BtoB Magazine sent out a reader survey to review advertisements in their latest issue. And just like my post last year, it is appalling when you slow down and put a critical eye on these ads. They surved up thirteen for me to review–I’ve dubbed two excellent and three poor.
Click on the [...]
Thanks to a reader, I learned that there was a ‘B2B Case Study’ session at the recent Search Engine Strategies conference in San Francisco. The article reviewing the session, titled, Search marketing works for B2B, too, starts with this gem:
“Most people assume search marketing works only to reach consumers, but it’s actually quite effective for [...]
Globalspec’s newsletter, Marketing Maven, posts a e-marketing 101 article titled What to Know About Sponsoring e-Newsletters that caught my attention. I don’t think the subject gets talked about very much. Ultimately, she is making a case for sponsoring Globalspec’s industry-specific newsletters.
“A compelling case exists for suppliers and manufacturers to add sponsorship of e-newsletters to their [...]
Posting email addresses on your website is dumb. Evil things called Spam-bots patrol the web looking for email addresses to add to their spam lists. For a corporate website, a web-form is a convenient way to hide from bots as well as manage incoming requests.
But for situations where direct contact with someone is preferred, please [...]
So leads a mailer I recently received from ISA (Instrument Society of America). Seems that they are putting together their “First Annual Marketing & Sales Summit”. Wow, a real B2B organization putting together a marketing program!
The ISA seems to be more about software and automation these days than instruments per-say, so maybe I’m overreaching in [...]
It bears repeating:
“If you’re busy marketing like you’ve got my attention, you’ve already made a huge mistake.” –Seth Godin
Need some proactive material on what to do about it? Here: Unconverted Leads: What Do You Do With Them? By Sean D’Souza.
BTW: I feel compelled to share: I clicked on an untargeted banner ad yesterday. Don’t [...]
Some people run out and buy a health club membership when they commit to ‘getting healthy’. Really, are you better off (A) doing low-cost exercise at home till you find the commitment sticking or (B) getting better tools so you succeed easier?
When I decide to ‘get organized’, I go with choice B. Of course, [...]
