Monthly Archives: August 2006

Once again, BtoB Magazine sent out a reader survey to review advertisements in their latest issue. And just like my post last year, it is appalling when you slow down and put a critical eye on these ads. They surved … Continue reading →

Thanks to a reader, I learned that there was a ‘B2B Case Study’ session at the recent Search Engine Strategies conference in San Francisco. The article reviewing the session, titled, Search marketing works for B2B, too, starts with this gem: … Continue reading →

Globalspec’s newsletter, Marketing Maven, posts a e-marketing 101 article titled What to Know About Sponsoring e-Newsletters that caught my attention. I don’t think the subject gets talked about very much. Ultimately, she is making a case for sponsoring Globalspec’s industry-specific … Continue reading →

Posting email addresses on your website is dumb. Evil things called Spam-bots patrol the web looking for email addresses to add to their spam lists. For a corporate website, a web-form is a convenient way to hide from bots as … Continue reading →

So leads a mailer I recently received from ISA (Instrument Society of America). Seems that they are putting together their “First Annual Marketing & Sales Summit”. Wow, a real B2B organization putting together a marketing program! The ISA seems to … Continue reading →

It bears repeating: “If you’re busy marketing like you’ve got my attention, you’ve already made a huge mistake.” –Seth Godin Need some proactive material on what to do about it? Here: Unconverted Leads: What Do You Do With Them? By … Continue reading →

Some people run out and buy a health club membership when they commit to ‘getting healthy’. Really, are you better off (A) doing low-cost exercise at home till you find the commitment sticking or (B) getting better tools so you … Continue reading →