BtoB advertisements

Once again, BtoB Magazine sent out a reader survey to review advertisements in their latest issue. And just like my post last year, it is appalling when you slow down and put a critical eye on these ads. They surved up thirteen for me to review--I've dubbed two excellent and three poor.

Click on the small image below to see the whole ad.

Excellent ads	Poor ads
TechTarget: They have one message and they communicate it clearly.	Cheetahmail: The ad is ugly and takes three paragraphs to get to thepoint.
Global Intelligence: It says what they do and give specifics about costs. Confident without swagger. All in B&W.	Davis Harrison Dion: If these guys do branding, their ad certainly doesn't prove it.
	CTIA: What a jumbled ad. And poorly written.

The "Copy Chasers" really need to get after their own advertisers!