Seth said it, were you listening?
It bears repeating:
"If you're busy marketing like you've got my attention, you've already made a huge mistake." --Seth Godin
Need some proactive material on what to do about it? Here: Unconverted Leads: What Do You Do With Them? By Sean D'Souza.
BTW: I feel compelled to share: I clicked on an untargeted banner ad yesterday. Don't know if I ever have before. Maybe I did when the web was young and I was curious. It was an ad for the new DVD set for Brisco County Jr. And that's going on my xmas list, no sale today. Now how many banners have I needed to ignore over the years just to find this one?
5 Comments:
At August 08, 2006 7:17 PM, Larry Hendrick said…
Oh yeah! Brisco County Jr is great. It is available at AOL free, although this requires watching it on a computer screen rather than the television. The DVDs will be a nice addition to your stocking.
At August 09, 2006 12:59 AM, Internet Auction Help said…
So what was the motivator for clicking this one?
At August 09, 2006 9:15 AM, web directory said…
I myself cant remember when was the last i clicked a banner, its amazing they are still alive
At August 10, 2006 1:40 PM, Chris Haddad said…
Brisco transcends logic and common sense. You can be forgiven for giving in to the click.
Personally, I can't even remember the last time I consciously saw a banner ad. I had a client (a politician) asking me the other day if she should invest in online banner advertising and I said "Sure, if you want to throw your money away."
Crazy world.
At August 17, 2006 5:12 PM, Rajan Sodhi said…
Here's an article on Google vs. Shopping.com about which provides more accurately targeted banner ads to the user. Read article here
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