Selling to engineers and other technical people can be adversarial, as they don’t consider a salesperson as a peer. Being technically proficient (and listening) can bridge that gap, but its not necessarily enough to close the sale. You still need to be a salesperson (or marketer) that enables their decision.
That’s where this week’s newsletter from [...]
Without a long, embarrassing story, I post this link:
eBay Guides – BEWARE of FAKE USB Flash Drives on eBay
“CAVEAT EMPTOR, BEWARE of Counterfeit USB Flash Drives. Millions of eBayers have been deceived by fake, low quality, unpopular cheap drives!”
I talk a lot about business directories here. Their kissing-cousin, the Yellow Pages, aren’t relative to my kind of marketing. But they struggle a lot with the same changes caused by the internet.
The Yellow Pages & Small Business Commandos Blog is a bit infrequent, but Dick Larkin’s posts are good stuff. His latest post tells [...]
I hate ‘webinars’. They just seem to promise too much while reeking of sales pitch. Then there is all the technology required to ‘log-in’. Often they are just talking heads and PowerPoint slides. And you’ve got to sit thru the whole thing to get to the good stuff, if there is any.
All the classic collateral [...]
If you missed my post a couple months ago, I’ve come to the opinion that Adsense ads aren’t a particularly good value for B2B advertisers. To ad to your thinking about what each of those clicks represents, up-and-coming blog Caffiene Marketing posts Google Adsense Clicking Rationale Explained:
“There is a new topic titled “The Behavior Behind [...]
I thought the beginning of the school year and the resulting schedule change with be a demarcation that would allow me to raise my energy and productivity, both in my work and personal life. Having the kids in bed an hour earlier and getting to work a half-hour early would seem to open up my [...]
Here’s a few quotes to savor for the weekend.
This first two come from Big Picture Guy. These came up in conversation this week.
“We are what we do. This should frighten many of us.”
“Procrastination is seldom about not wanting to do something; it is most often about not knowing what to do.”
This one I ran across [...]
