(YAD= Yet Another Directory)John Blossom, in his excellent marketing/publishing/communications news blog, lets us know about a new B2B search/directory called Zibb. His review reveals that Zibb was created by Reed Business Publishing to make their trade pubs’ contents easily available on the web, but was expanded to include much more information. “The result is a [...]
I like to be a master of my computer toolbox. So I post a link to the article Give your résumé a face lift at LifeClever (found via LifeHacker.org) simply because it is a good lesson in taking a typical Word document and making it look professional. The techniques offered here are great for product [...]
Just after I finished the previous post, I found this slam against sales managers, pondering why the average tenure of a sales manager is 19 months:
“Think about this: The sales department of most organizations lags other departments in the areas of compliance in documented processes (think GAAP for accounting and ISO 9000 for manufacturing), performance [...]
I really enjoy the SalesDog weekly newsletter. The authors vary but the quality is the same. Even so, with information being so free and all these days, today’s piece, High-Tech Selling: Is It Really That Difficult?, seemed especially unique and powerful. Take a peek:
“3. Premature selling efforts leave a lasting negative impression, and dramatically [...]
Here’s an interesting brainstorm from Dana VanDen Heuvel on how Web 2.0 is enabling Sales 2.0. Not everything applies to every situation, but certainly these are creeping into our (pro-active) salespeoples’ lives.
“Areas affected by Sales 2.0:- Voice communications (VOIP, cell, Skype)- Sales rep availability (always on)- Conference calling (free)- Sales force automation (web based)- Customer [...]
I’m not sure how much anyone really cares about Business.com. They spent a bunch for their name (it was big news at the time), but have never really risen to prominence, but they did escape the dot-com melt-down. I think they are more popular with the business services sector. I received two announcements from them [...]
Which do you want: to be right…or to win? If you said both, you must be a B2B marketer…
Fact: Salespeople want to win.Fact: Engineers want to be right.Therefor: Marketers are stuck in the middle!
Man, I’ve been a slow blogger recently. I’ve got some stuff to talk about, but apparently have been to distracted. Here’s what I’ve been up to:
Goldmine CRM Calendar RSSA couple years ago I set up a simple online calendar for our service department to use so salespeople would be able to find out [...]
I’ve certainly picked on enough B2B marketers over the years here at B2Blog, but do we need a makeover? Laura Ramos, vice president of Forrester Research has just published a report titled: B2B Marketing Needs a Makeover — Now. Really?! Let’s see.
The executive summary of the $249 report reads:
“Business marketers cling to marketing tactics [...]
