Monthly Archives: October 2006

(YAD= Yet Another Directory)John Blossom, in his excellent marketing/publishing/communications news blog, lets us know about a new B2B search/directory called Zibb. His review reveals that Zibb was created by Reed Business Publishing to make their trade pubs’ contents easily available … Continue reading →

I like to be a master of my computer toolbox. So I post a link to the article Give your résumé a face lift at LifeClever (found via LifeHacker.org) simply because it is a good lesson in taking a typical … Continue reading →

Just after I finished the previous post, I found this slam against sales managers, pondering why the average tenure of a sales manager is 19 months: “Think about this: The sales department of most organizations lags other departments in the … Continue reading →

I really enjoy the SalesDog weekly newsletter. The authors vary but the quality is the same. Even so, with information being so free and all these days, today’s piece, High-Tech Selling: Is It Really That Difficult?, seemed especially unique and … Continue reading →

Here’s an interesting brainstorm from Dana VanDen Heuvel on how Web 2.0 is enabling Sales 2.0. Not everything applies to every situation, but certainly these are creeping into our (pro-active) salespeoples’ lives. “Areas affected by Sales 2.0:- Voice communications (VOIP, … Continue reading →

I’m not sure how much anyone really cares about Business.com. They spent a bunch for their name (it was big news at the time), but have never really risen to prominence, but they did escape the dot-com melt-down. I think … Continue reading →

Which do you want: to be right…or to win? If you said both, you must be a B2B marketer… Fact: Salespeople want to win.Fact: Engineers want to be right.Therefor: Marketers are stuck in the middle!

Man, I’ve been a slow blogger recently. I’ve got some stuff to talk about, but apparently have been to distracted. Here’s what I’ve been up to: Goldmine CRM Calendar RSSA couple years ago I set up a simple online calendar … Continue reading →

I’ve certainly picked on enough B2B marketers over the years here at B2Blog, but do we need a makeover? Laura Ramos, vice president of Forrester Research has just published a report titled: B2B Marketing Needs a Makeover — Now. Really?! … Continue reading →