Stuck in the middle
Which do you want: to be right...or to win? If you said both, you must be a B2B marketer...
Fact: Salespeople want to win.
Fact: Engineers want to be right.
Therefor: Marketers are stuck in the middle!
About Me
-
- Name: Dave J.
- Location: Grand Rapids, Michigan, US
I am a marketing manager for a manufacturing company. I started B2Blog to have a place to talk about the dramatic changes in industrial marketing. Because I am writing a personal blog about my professional life, I prefer to keep my exact identity and employer on the QT.
Click for my blog roll
Subscribe to B2Blog
Over 160 Blogline Subscribers!
April 2002
May 2002
June 2002
July 2002
August 2002
September 2002
October 2002
November 2002
December 2002
January 2003
February 2003
March 2003
April 2003
May 2003
June 2003
July 2003
August 2003
September 2003
October 2003
November 2003
December 2003
January 2004
February 2004
March 2004
April 2004
May 2004
June 2004
July 2004
August 2004
September 2004
October 2004
November 2004
December 2004
January 2005
February 2005
March 2005
April 2005
May 2005
June 2005
July 2005
August 2005
September 2005
October 2005
November 2005
December 2005
January 2006
February 2006
March 2006
April 2006
May 2006
June 2006
July 2006
August 2006
September 2006
October 2006
November 2006
December 2006
January 2007
4 Comments:
At October 11, 2006 3:15 PM, Anonymous said…
Well, at least you can have a cool theme song!
Boyink
At October 16, 2006 3:32 PM, Anonymous said…
And marketers have more fun. As a marketing professsor - I always tell my students they need to be in the middle of it ALL!
At October 17, 2006 9:30 AM, Dave J. said…
Mike--Thanks for the laugh!
Michelle--Yes, being in the middle is fun and exciting. One just needs to realize the agendas and expectations of those around you.
At October 24, 2006 3:49 PM, Anonymous said…
Not sure what you're saying but IMO to win you have to be right. And when you're right then obviously you win. Being somewhere in the middle can only mean you've either lost or was wrong.
Post a Comment
<< Home