This week I am sharing some of my favorite software gizmos from my Web-marketing toolbox.Today’s gizmo: FastStats by Mach5Tasks: Analyze your website’s log files.Cost: $100 or $200Get it here: FastStats website (aff)
I’ve talked about FastStats here before, so let me explain instead why I still recommend it.
I still use FastStats (FS) despite adding Google Analytics [...]

This week I am sharing some of my favorite software gizmos from my Web-marketing toolbox.Today’s gizmo: Free Monitor for Google, by CleverstatsTasks: Check your keyword ranking on GoogleCost: FreeGet it here: www.cleverstat.com/google-monitor-query.htm
Checking how you rank on Google can be like checking the hot stock you just bought. But why actually go through the trouble [...]

Just got a call from a new keyword marketing service called Realfrases.
(Well that’s not their real name, but I don’t want to attract their attention just yet, because Googling their actual name generates just six results. If you substitute a ‘ph’ for the ‘f’, you’ll find their website.)
1. The service:They are offering a IE7 plug-in [...]

This week I am sharing some of my favorite software gizmos from my Web-marketing toolbox.Today’s gizmo: IrfanviewTasks: Image viewing, printing, adjustingCost: FreeGet it here: www.irfanview.com
Do you hate the clunky software that came with your digital camera? Do you need to resize 34M tif files from your photographer, but hate waiting for [...]

So on Tuesday, I posted a prediction that the next challenge for B2B marketing is integration and tools. Here’s an example:
George Fischer Signet has built a Flash web app System Selection Tool that lets engineers select sensors and instrumentation for their application.
This is simply an automated ’selection wizard’ that helps confirm you’ve selected the right [...]

MarketingVOX:
“There is a very real risk that B2B companies with an online focus limited to marketing via search engine or display advertising will lose out to 2.0-savvy companies committed to internet-enabling everything throughout their organization.”
This final comment comes almost out of nowhere in the article: B2B Putting Money Where The Market Is, but I think [...]

Over the years I’ve posted here about bogus B2B telemarketing scams. I even got contacted by a Canadian Mountie once. Looks like another kingpin is going down!
The Caffeine Marketing Blog pointed me to this news: Ontario man sentenced to more than 12 years in prison in telemarketing scam:
“Terrence Croteau, 32, of Welland, Ont., pleaded guilty [...]

ThomasNet recently published a new white paper titled Industrial Marketing Online with the much more interesting sub-title of “Getting industrial buyers and sellers on the same page”.
One of my readers recommended it. There is good stuff inside. You can download it here. (There is another interesting report there called Supplier Survival in the Information Age [...]

I’ve been waiting for Firefox to cross an imaginary line. October 2006 was it:
10.9% of visitors to my company’s site were using Firefox, according to Google Analytics.
When I first posted for January 2005, my stats were at 7.7%. That was using log files which today shows 14.9%. Adoption is slow.
The new Firefox is great for [...]