B2Blog By Dave Jung
A B2B marketing blog by an honest-to-goodness marketing manager for an industrial manufacturer. Find B2Btw on Twitter
- Latest at B2Blog.com: Is industrial marketing this boring? http://bit.ly/9Hs72L (In which I react to latest BtoB mag) 2 days ago
- And what about the bank guy, when I went to close my account ... "I thought so-and-so bank was closing". Bad bad taste. 2 days ago
- Great B2B reading for fun at mfg.com: The Guys In Short Ties http://bit.ly/au01kD 2 days ago
- Neglected feature of AdWords ... when your sales funnel is full, you can turn your ads OFF! :D 3 days ago
- Back to back emails from Microsoft and Yahoo ... Looks like Binghoo is going live (organic results) 2 weeks ago
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Monthly Archives: December 2006
Top posts of 2006
I know most of you will just scan the following list, but that’s okay…thanks for being there and reading what I’ve written for the last year. I especially enjoyed these posts of mine for their ‘aha’ effect, or the frankness … Continue reading
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SEO more important than Content? Duh.
Great horse-before-the-cart thinking from Mike Boyink: Just a Thought… …If the folks responsible for writing content for a website obsessed over their work like the folks worried about SEO (Search Engine Optimization) then the SEO guys probably wouldn’t be needed….
Posted in website mgmt
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'Use it' says 'Price it'
It’s an annual ritual for webmasters: reading Jakob Nielsen’s annual Top Ten Mistakes in Web Design. The list seems very, very basic at first, but there are a lot of B2B marketers making these mistakes: Bad Search PDF Files for … Continue reading
Posted in website mgmt
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FYI about IE7 Phishing protection
Now that IE7 is widely installed, users may come across your website and get a warning something like this: Russell at Info-Commerce Group does the due-diligence about this new feature and shares in his weekly newsletter: Go Phish! Essentially, the … Continue reading
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Selling 'The Swing'…
We’ve all seen it before. It’s the cartoon where the the customer orders the swing and it starts something like this picture of “How the customer explained it”: Of course, the order is doomed from the start. The internal process … Continue reading
Posted in fun
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B2B marketing sucks compared to B2C? Hmmm
Robert Rosenthal at his blog Freaking Marketing posts a little rant titled: Why Most Business-to-Business Marketing Campaigns Are Uninspired Or Just Plain Awful. So what’s he gotta say? The truth, pretty much. He uses B2C marketing as a foil to … Continue reading
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A gift from Google
I was just sitting at my desk opening my mail. There was a small envelope from Google. Obviously a Christmas card. What would Google send? A reward for sending thousands of dollars their way and helping inflate the value of … Continue reading
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Is vertical search emerging? Or oozing?
An anonymous reader alerted me to a new white paper on the future of vertical search: “The Emerging Opportunity in Vertical Search” (your pick: register-first or direct to the PDF) by SearchChannel & Slack Barshinger. The paper starts with survey … Continue reading
Posted in directories
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Gizmos Week: PowerDesk
This week I am sharing some of my favorite software gizmos from my Web-marketing toolbox.Today’s gizmo: PowerDesk from VCOM.com Tasks: Manage your filesCost: $39 (free shareware version, too)Get it here: Power Desk Pro (aff) I LOVE POWERDESK! There are a … Continue reading
Posted in tools
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Gizmos Week: Up and comers
This week I am sharing some of my favorite software gizmos from my Web-marketing toolbox.This time I’m going to pimp for a couple new gizmos I’ve recently learned of. They don’t have a spot in the toolbox yet, but they … Continue reading
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