Archive for December, 2006

Top posts of 2006

Posted on December 29 2006 by Dave J.

I know most of you will just scan the following list, but that’s okay…thanks for being there and reading what I’ve written for the last year.
I especially enjoyed these posts of mine for their ‘aha’ effect, or the frankness of my opinion. The Marketing Eye series was probably my favorite effort of the year.

[...]

SEO more important than Content? Duh.

Posted on December 28 2006 by Dave J.

Great horse-before-the-cart thinking from Mike Boyink:
Just a Thought…
…If the folks responsible for writing content for a website obsessed over their work like the folks worried about SEO (Search Engine Optimization) then the SEO guys probably wouldn’t be needed….

'Use it' says 'Price it'

Posted on December 27 2006 by Dave J.

It’s an annual ritual for webmasters: reading Jakob Nielsen’s annual Top Ten Mistakes in Web Design. The list seems very, very basic at first, but there are a lot of B2B marketers making these mistakes:

Bad Search
PDF Files for Online Reading
Not Changing the Color of Visited Links
Non-Scannable Text
Fixed Font Size
Page Titles With Low Search Engine Visibility
Anything [...]

FYI about IE7 Phishing protection

Posted on December 22 2006 by Dave J.

Now that IE7 is widely installed, users may come across your website and get a warning something like this:

Russell at Info-Commerce Group does the due-diligence about this new feature and shares in his weekly newsletter: Go Phish!
Essentially, the tool runs off a blacklist. The blacklist is based on verifying if the URL is registered [...]

Selling 'The Swing'…

Posted on December 20 2006 by Dave J.

We’ve all seen it before. It’s the cartoon where the the customer orders the swing and it starts something like this picture of “How the customer explained it”:
Of course, the order is doomed from the start. The internal process is going to wreck it.
Back somewhere in this blog I posted this cartoon after much Googling, [...]

B2B marketing sucks compared to B2C? Hmmm

Posted on December 19 2006 by Dave J.

Robert Rosenthal at his blog Freaking Marketing posts a little rant titled: Why Most Business-to-Business Marketing Campaigns Are Uninspired Or Just Plain Awful.
So what’s he gotta say? The truth, pretty much. He uses B2C marketing as a foil to compare B2B marketing.

“B-to-B marketers view themselves differently — Ask the CEO of the soda company what [...]

A gift from Google

Posted on December 18 2006 by Dave J.

I was just sitting at my desk opening my mail. There was a small envelope from Google.
Obviously a Christmas card. What would Google send? A reward for sending thousands of dollars their way and helping inflate the value of their stock?
Nope. Just a rather plain card with ‘Happy Holidays’ in a couple dozen languages. [...]

Is vertical search emerging? Or oozing?

Posted on December 13 2006 by Dave J.

An anonymous reader alerted me to a new white paper on the future of vertical search:
“The Emerging Opportunity in Vertical Search” (your pick: register-first or direct to the PDF) by SearchChannel & Slack Barshinger.
The paper starts with survey results, building up the case for vertical search, which SearchChannel sells software to enable. That’s right, [...]

Gizmos Week: PowerDesk

Posted on December 12 2006 by Dave J.

This week I am sharing some of my favorite software gizmos from my Web-marketing toolbox.Today’s gizmo: PowerDesk from VCOM.com Tasks: Manage your filesCost: $39 (free shareware version, too)Get it here: Power Desk Pro (aff)
I LOVE POWERDESK! There are a gazillion Windows shareware utilities, but they often do jobs that only need to be done once [...]

Gizmos Week: Up and comers

Posted on December 8 2006 by Dave J.

This week I am sharing some of my favorite software gizmos from my Web-marketing toolbox.This time I’m going to pimp for a couple new gizmos I’ve recently learned of. They don’t have a spot in the toolbox yet, but they are fun to play with.
Kuler is an online tool from Adobe that lets you play [...]