FYI about IE7 Phishing protection

Now that IE7 is widely installed, users may come across your website and get a warning something like this:

Russell at Info-Commerce Group does the due-diligence about this new feature and shares in his weekly newsletter: Go Phish!

Essentially, the tool runs off a blacklist. The blacklist is based on verifying if the URL is registered to a incorporated business. Now that sounds risky.

Actually, the first time I ran across this warning, I did a double take at the website I was accessing and then turned off the phishing filter. But what is someone who isn't savvy going to do when they get this warning?