Perhaps you are listed in an online vertical product directory. Part of the value of being listed, beyond the obvious is link-love. Incoming links from these “important” webpages raises the value of your webpages via Google’s PageRank system.
The directories have worked hard to create a listing page that ranks high in Google, as evidenced by [...]

The fuel-door cable on my Honda Civic apparently broke. Search Google for “fix civic fuel door cable” and find this site as #1: www.fueldoorfix.com
No AdWords displayed, no other retailers in the SERPs. One link is to eBay where I can buy a used cable for ten bucks (without any description or picture).
The repair part at [...]

For those B2B media sales guys out there, you might be interested in this opportunity sent to me by Curtis Wharton of Douglas Publications:
“I am looking for an independent Online and Ezine advertisement sales person to handle B2B sales in the fields of Human Resources, Safety and Medical Facilities. We have three magazines [...]

I’m ready to be done with the discussion of published pricing on our websites. We got an introduction by Dilbert, then talked about the benefits, why we don’t do it, and done a case study, and chatter in between. (Thanks again for everyone’s comments.)
Today lets look at what we can do even if we can’t/won’t [...]

More on pricing: Rick Short of Indium Corp. posts Dangerous Editorial where he rants about a CEO publicly complaining about too many vendors and price pressures in his industry.
While the focus of his rant is the poor signal that this CEO is giving to his customers and competition, this also relates to our recent discussions [...]

Someone suggested I take a little time to consider the ramifications of Google personalizing search results. And it is worth some thought.
The biggest impact to us marketers is loss of true tracking of SERP standings, because they will vary from user to user. After doing a few searches today, I think this holds much less [...]

First it was the appearance of the SEO consultants, now the PPC consultants are coming.
I just learned of this specialty last week. Up till now, I assumed that Search-Engine-Optimization services were the appropriate (and only) place to turn over management of your Pay-Per-Click programs. It makes sense, tho. PPC is tightly focused on three [...]

With me high on the poor effectiveness of fear tactics from reading Change or Die, I was stunned by the title of this week’s newsletter from SalesDog.com: Teaching Consequences to Your Prospects. Are we supposed to threaten them? LOL
Actually, the article opens up well with a couple good points and stories:
“Like a miserable plague, the [...]

I want to jump back into the public pricing issue.
Suppose you can’t display your pricing? What you should do is address this issue up front, so the user knows what is going on and is not ‘tearing their hair out’, as Jakob Nielsen alleges.
Part of the solution is giving the visitor a clear path to [...]

You may know that I like the podcast Motivation on the Run and its host Larry Hendrick. Larry, like myself, was just ‘working for The Man’, enjoying what he does. Well, MotR’s weekly shows have been less consistent lately, but with good reason. Larry has stopped working for The Man and has started his own [...]