Monthly Archives: February 2007

Perhaps you are listed in an online vertical product directory. Part of the value of being listed, beyond the obvious is link-love. Incoming links from these “important” webpages raises the value of your webpages via Google’s PageRank system. The directories … Continue reading →

The fuel-door cable on my Honda Civic apparently broke. Search Google for “fix civic fuel door cable” and find this site as #1: www.fueldoorfix.com No AdWords displayed, no other retailers in the SERPs. One link is to eBay where I … Continue reading →

For those B2B media sales guys out there, you might be interested in this opportunity sent to me by Curtis Wharton of Douglas Publications: “I am looking for an independent Online and Ezine advertisement sales person to handle B2B sales … Continue reading →

I’m ready to be done with the discussion of published pricing on our websites. We got an introduction by Dilbert, then talked about the benefits, why we don’t do it, and done a case study, and chatter in between. (Thanks … Continue reading →

More on pricing: Rick Short of Indium Corp. posts Dangerous Editorial where he rants about a CEO publicly complaining about too many vendors and price pressures in his industry. While the focus of his rant is the poor signal that … Continue reading →

Someone suggested I take a little time to consider the ramifications of Google personalizing search results. And it is worth some thought. The biggest impact to us marketers is loss of true tracking of SERP standings, because they will vary … Continue reading →

First it was the appearance of the SEO consultants, now the PPC consultants are coming. I just learned of this specialty last week. Up till now, I assumed that Search-Engine-Optimization services were the appropriate (and only) place to turn over … Continue reading →

With me high on the poor effectiveness of fear tactics from reading Change or Die, I was stunned by the title of this week’s newsletter from SalesDog.com: Teaching Consequences to Your Prospects. Are we supposed to threaten them? LOL Actually, … Continue reading →

You may know that I like the podcast Motivation on the Run and its host Larry Hendrick. Larry, like myself, was just ‘working for The Man’, enjoying what he does. Well, MotR’s weekly shows have been less consistent lately, but … Continue reading →