I recently subscribed to digg’s news feed. It certainly feels like digging to get thru the 100+ headlines it posts every day. I’ll probably drop the feed from Bloglines soon.
Here’s a tailor-made site for us B2B marketing bloggers: BeeTooBee:
“What is BeeTooBee?Benefit from the collective intelligence of your peers to discover the best internet marketing strategies [...]
Last week I attended a local seminar by ThomasNet, focusing on website conversion. The two hour event featured TN Content Manager Ed Edwards. Experienced with both TN’s website, as well as client sites, he was a good pick to make this presentation. Ultimately, the presentation was a subtle vehicle for expanding TN customers into web [...]
Okay, I’ve been rough on salespeople making cold calls recently. And they deserve it. This is risky stuff because it is so easy to blow…so if you (or your sales staff) are doing cold-calling, how can you improve?
Harry Joiner, the “Marketing Headhunter” has a recent post that asks the question Does Cold Calling Work? Really, [...]
Here’s the same old ‘renew your listing’ scam I’ve dealt with for the last 10+ years. It’s only worse because their name is “Reed Directories”, that sounds like the very respected “Reed Publications”. Matter of fact, if someone from the real Reed is out there, I’d jump all over these guys.
A little whois search tells [...]
I loved being a B2B sales guy. The best part was that we are ‘demand driven’, which means no cold calling.
Sales people are the weak link in our marketing, re-interpreting our plans or materials, or worse ignoring them. They tend to think like billboards when cold-calling, not gatekeepers.
Its worst when they think its a game [...]
I received a newsletter from a trade publication with this interesting case:
“The leading industry brand abruptly cut advertising, and traffic to its website quickly followed suit. While overall traffic dropped 75% in eight months, the drastic 90% decrease in direct traffic (buyers who type in a specific URL) reveals that consistent advertising frequency is vital [...]
You really aren’t supposed to say ‘um’. While the speaker doesn’t realize that he’s said it, the listener, who is waiting for a response, can find it rude or distracting.
Even more so, ‘um’ is not something used in written communications. You don’t need to stall, as you are writing at your own pace. You can [...]
