Monthly Archives: March 2007

I recently subscribed to digg’s news feed. It certainly feels like digging to get thru the 100+ headlines it posts every day. I’ll probably drop the feed from Bloglines soon. Here’s a tailor-made site for us B2B marketing bloggers: BeeTooBee: … Continue reading →

Last week I attended a local seminar by ThomasNet, focusing on website conversion. The two hour event featured TN Content Manager Ed Edwards. Experienced with both TN’s website, as well as client sites, he was a good pick to make … Continue reading →

Okay, I’ve been rough on salespeople making cold calls recently. And they deserve it. This is risky stuff because it is so easy to blow…so if you (or your sales staff) are doing cold-calling, how can you improve? Harry Joiner, … Continue reading →

Here’s the same old ‘renew your listing’ scam I’ve dealt with for the last 10+ years. It’s only worse because their name is “Reed Directories”, that sounds like the very respected “Reed Publications”. Matter of fact, if someone from the … Continue reading →

I loved being a B2B sales guy. The best part was that we are ‘demand driven’, which means no cold calling. Sales people are the weak link in our marketing, re-interpreting our plans or materials, or worse ignoring them. They … Continue reading →

I received a newsletter from a trade publication with this interesting case: “The leading industry brand abruptly cut advertising, and traffic to its website quickly followed suit. While overall traffic dropped 75% in eight months, the drastic 90% decrease in … Continue reading →

You really aren’t supposed to say ‘um’. While the speaker doesn’t realize that he’s said it, the listener, who is waiting for a response, can find it rude or distracting. Even more so, ‘um’ is not something used in written … Continue reading →