The Game Show
I loved being a B2B sales guy. The best part was that we are 'demand driven', which means no cold calling.
Sales people are the weak link in our marketing, re-interpreting our plans or materials, or worse ignoring them. They tend to think like billboards when cold-calling, not gatekeepers.
Its worst when they think its a game show. Have you heard this one come out of your salespersons' mouth:
"Dialing for dollars"
I just hung up with a guy who was obviously doing just that. Adios muchacho!UPDATE: Third message from a translation service. Third time at lunch. Non-committal message. This time "I'm sure your busy, so I'm going to take the liberty of sending you some literature". NO, you called at lunch and left a message that you didn't make compelling to return.
2 Comments:
At March 12, 2007 6:56 PM, Larry Hendrick said…
I'm with you Dave. As a professional salesman, it's a tactic I've never used. I don't see the real value or who it's supposed to benefit. Sometimes I'm dense like that.
At March 13, 2007 9:45 AM, Dave J. said…
Its seems to be done almost in desperation, as no other technique is available to the caller. It makes them look productive, given very little resources.
Post a Comment
<< Home