B2Blog

Business-to-business (b2b) and industrial marketing blog.

Thursday, April 19, 2007

Thomas tries to 'convert' engineers

ThomasNet's newsletter announced a new units conversion tool you can download free.

A great idea, something that engineers need and covet. Just the thing to keep the TN brand in front of engineers.

The tool is a little edgy in that is is a Windows Vista "Gadget", which I found confusing, having never heard of such a thing. But its a great idea to hit their target audience, at least those with Vista (and we all will, sooner or later).

2 Comments:

  • At April 20, 2007 12:26 PM, seo ruby said…

    They should make this a Google Gadget, don't you think?

     
  • At April 21, 2007 7:34 AM, Hans said…

    Note that there are a few web-based conversion tools out there. I've their to collect some of them at www.sealnet.org/units.php (would post the links directly, but Blogger disallows the html). Scroll to the bottom of the page.

    Having nothing to install is a definite plus nowadays.

     

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