B2Blog By Dave Jung
A B2B marketing blog by an honest-to-goodness marketing manager for an industrial manufacturer. Find B2Btw on Twitter
- Latest at B2Blog.com: Is industrial marketing this boring? http://bit.ly/9Hs72L (In which I react to latest BtoB mag) 2 days ago
- And what about the bank guy, when I went to close my account ... "I thought so-and-so bank was closing". Bad bad taste. 2 days ago
- Great B2B reading for fun at mfg.com: The Guys In Short Ties http://bit.ly/au01kD 2 days ago
- Neglected feature of AdWords ... when your sales funnel is full, you can turn your ads OFF! :D 3 days ago
- Back to back emails from Microsoft and Yahoo ... Looks like Binghoo is going live (organic results) 2 weeks ago
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Monthly Archives: May 2007
Quote me on this
This classic came up on my iGoogle home page today, where I have the Quote of the Day widget turned on: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.John WanamakerUS department … Continue reading
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The TMI Trap
A trap in the jungle:I wanted to start this blog citing a movie where someone gets lured into net or lasso in the jungle, and hung upside until rescued. As I started thinking about it, a number of movies blurred … Continue reading
Posted in salesmanship
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Talking to customers–details count!
You know I say ‘the devil is in the details’. All the best marketing can be screwed by salespeople or service/support staff who do or say the wrong things. I was sent a copy of the book, How to Talk … Continue reading
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Test drive of GlobalSpecs' new PartFinder
InfoCommerce has cranked up their blog with news, not just their weekly newsletter. This morning I found them with this news from GlobalSpec, introducing a new tool called PartFinder that “can assist those users in re-ordering parts, placing new orders, … Continue reading
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This is just plain silly
I was just flipping thru my bookmarks and found one I had made for Barnstead International. Firefox (and IE) use the page title as the default title for the bookmark, right? Well, this bookmark was 114 words long! Turns out … Continue reading
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Mud on my guestbook
I’ve been tinkering a bit with our website’s guestbook form. I’ve always prided myself in how simple it was–not one asterisk indicating required details! Its short enough that all the information should be obviously needed, if not required. Eight fields, … Continue reading
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Kicked by The Dip (book review)
The Dip, by Seth Godin, does what a book from a guru should do—it points out the obvious and kicks you in the gut with the truth. Seth is pointing out facts that we’d rather not acknowledge. He creates insecurity … Continue reading
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Writer's Dip: stuck in a cul-de-sac
I was writing yesterday in a predefined template. Templates are great for organizing your information, which in my case, I considered a help. I had lots of details and data to include that would easily be broken down according to … Continue reading
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Me? A Lustrum Blogger
Hans De Keulenaer, at B2Bridge (a European business blogging site) interviewed me via email on the occasion of B2Blog’s 5th year. He called me a lustrum blogger. I had to Google that word, but now I understand. Thanks Hans for … Continue reading
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The Dip according to Alton
Have you been reading Seth’s book-promo-blog, The Dip? As someone who feels stuck in a couple ‘dips’ (and don’t we all?), I’ve eagerly followed along. (In short, ‘the dip’ is the point between ‘good’ and ‘great’.) Heck, I’m a Seth … Continue reading
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