B2Blog By Dave Jung
A B2B marketing blog by an honest-to-goodness marketing manager for an industrial manufacturer. Find B2Btw on Twitter
- Latest at B2Blog.com: Is industrial marketing this boring? http://bit.ly/9Hs72L (In which I react to latest BtoB mag) 2 days ago
- And what about the bank guy, when I went to close my account ... "I thought so-and-so bank was closing". Bad bad taste. 2 days ago
- Great B2B reading for fun at mfg.com: The Guys In Short Ties http://bit.ly/au01kD 2 days ago
- Neglected feature of AdWords ... when your sales funnel is full, you can turn your ads OFF! :D 3 days ago
- Back to back emails from Microsoft and Yahoo ... Looks like Binghoo is going live (organic results) 2 weeks ago
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Monthly Archives: June 2007
Classic sales nightmare!
I hear about this one every day. Check it out (be aware audio involved): My sales nightmare Compelling stuff, in nice British accents. Don’t be afraid to click thru at the end. I’m totally impressed in the quality, the product … Continue reading
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Its starting: iPhone as a premium for response
I got my first B2B email offering a ‘free iPhone’ if I complete an insertion order for a directory listing of a major pub. This promotion comes from MediaBrains, who say the offer is for IO’s worth $4,800 by June … Continue reading
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B2B buyer behavior
A couple articles analyzing recent Enquiro research on B2B buyer behavior. The great thing about this research is that it looks at the different phases of purchase and how buyer behavior shifts. Here is the juiciest bit of data: Navigation … Continue reading
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ThomasNet goes vertical–to the stratosphere!
Found in my ThomasNet “Link” email newsletter: The Aerospace Industry Resource: “This resource provides supplier, part, product and other information pertaining to the aerospace industry. Find discussions on news and trends within the aerospace industry as well as tap into … Continue reading
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All my marketing problems solved!
Found this email in my email this morning: “With Our Ideal Lead Generation Program, Leads Are Cheaper, More Sales Happen Faster! We are the only lead generation company in the world that can generate ideal leads. When you have ideal … Continue reading
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Has this been tried before?
Ran across this news: “GlobalSpec announced the launch of the Industrial Ad Network (SM), an online banner advertising network designed to reach members of the manufacturing, industrial, technical and engineering communities.” I thought it sounded like a pretty smart idea. … Continue reading
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With All Due Respect to BPG
Blogs vs. BooksBlogs come in all shapes and sizes. For different purposes, with different perspectives. Most, like mine, are not that exceptional, and stand lightly in their place. Others try to pontificate and stand firmly. Books vary is similar ways. … Continue reading
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