I hear about this one every day. Check it out (be aware audio involved):
My sales nightmare
Compelling stuff, in nice British accents. Don’t be afraid to click thru at the end.
I’m totally impressed in the quality, the product (online training for you hurried chickens, afraid to click the link), and the value.
I got my first B2B email offering a ‘free iPhone’ if I complete an insertion order for a directory listing of a major pub.
This promotion comes from MediaBrains, who say the offer is for IO’s worth $4,800 by June 30th. You can get a $500 gift card instead.
Dunno what else to really say, except that [...]
A couple articles analyzing recent Enquiro research on B2B buyer behavior. The great thing about this research is that it looks at the different phases of purchase and how buyer behavior shifts.
Here is the juiciest bit of data:
Navigation to a Vendor vs. Industry Site via Search
Life Cycle Phase
Vendor Site
Industry Site
Awareness
12%
55%
Research
30%
34%
Negotiation
15%
31%
Purchase
17%
19%
I think the article by [...]
Found in my ThomasNet “Link” email newsletter:
The Aerospace Industry Resource: “This resource provides supplier, part, product and other information pertaining to the aerospace industry. Find discussions on news and trends within the aerospace industry as well as tap into our collection of online tools including CAD drawings, standards, part specs and more.”
So, Thomas has decided [...]
Found this email in my email this morning:
“With Our Ideal Lead Generation Program, Leads Are Cheaper, More Sales Happen Faster!
We are the only lead generation company in the world that can generate ideal leads. When you have ideal leads, you make lots of sales, faster and cheaper. When you make lots of sales faster, you [...]
Ran across this news:
“GlobalSpec announced the launch of the Industrial Ad Network (SM), an online banner advertising network designed to reach members of the manufacturing, industrial, technical and engineering communities.”
I thought it sounded like a pretty smart idea. If I wanted to advertise online, right now I have to go to each site and make [...]
Blogs vs. BooksBlogs come in all shapes and sizes. For different purposes, with different perspectives. Most, like mine, are not that exceptional, and stand lightly in their place. Others try to pontificate and stand firmly. Books vary is similar ways.
The difference is that books have conclusions, and they have arcs or themes played out [...]
