B2Blog By Dave Jung
A B2B marketing blog by an honest-to-goodness marketing manager for an industrial manufacturer. More content on Google+
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- So is the 'what's hot in Google Reader' just really an RSS feed for Lifehacker? (Great real estate grab by them!) 1 day ago
- So the four page article I wrote for a trade pub garnered 50 clicks from their follow-up newsletter to their online version. Good? Bad? 1 day ago
- Another polite reply to my blast email: "I have left the department. Thank you very much anyway for your time and kindness." Kindness? wow! 2 days ago
- Okay, I figured out how to edit HTML in emails ... Using open-source webmail client that has Tiny-MCE included ... http://t.co/iTtyiOxw 2 days ago
- Side effects of mass-mailing our database: polite questions, unsubscribes, quote-requests, and linked-in invites. Fun! 3 days ago
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Monthly Archives: June 2007
Classic sales nightmare!
I hear about this one every day. Check it out (be aware audio involved): My sales nightmare Compelling stuff, in nice British accents. Don’t be afraid to click thru at the end. I’m totally impressed in the quality, the product … Continue reading
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Its starting: iPhone as a premium for response
I got my first B2B email offering a ‘free iPhone’ if I complete an insertion order for a directory listing of a major pub. This promotion comes from MediaBrains, who say the offer is for IO’s worth $4,800 by June … Continue reading
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B2B buyer behavior
A couple articles analyzing recent Enquiro research on B2B buyer behavior. The great thing about this research is that it looks at the different phases of purchase and how buyer behavior shifts. Here is the juiciest bit of data: Navigation … Continue reading
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ThomasNet goes vertical–to the stratosphere!
Found in my ThomasNet “Link” email newsletter: The Aerospace Industry Resource: “This resource provides supplier, part, product and other information pertaining to the aerospace industry. Find discussions on news and trends within the aerospace industry as well as tap into … Continue reading
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All my marketing problems solved!
Found this email in my email this morning: “With Our Ideal Lead Generation Program, Leads Are Cheaper, More Sales Happen Faster! We are the only lead generation company in the world that can generate ideal leads. When you have ideal … Continue reading
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Has this been tried before?
Ran across this news: “GlobalSpec announced the launch of the Industrial Ad Network (SM), an online banner advertising network designed to reach members of the manufacturing, industrial, technical and engineering communities.” I thought it sounded like a pretty smart idea. … Continue reading
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With All Due Respect to BPG
Blogs vs. BooksBlogs come in all shapes and sizes. For different purposes, with different perspectives. Most, like mine, are not that exceptional, and stand lightly in their place. Others try to pontificate and stand firmly. Books vary is similar ways. … Continue reading
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