Archive for July, 2007

What kind of bug are you going to be?

Posted on July 30 2007 by Dave J.

While I promise not to make this blog a whiny mid-life crisis blog, I do occasionally think about my life and career. I am 40 after all. Maybe I think about my life more than occasionally.
Am I trapped doing the same job at the same company? Is there a corner office waiting for me somewhere? [...]

Fast response = more conversions

Posted on July 27 2007 by Dave J.

From the latest SitePoint Tribune one of my favorite newsletters:
Answer Your Email Right Now!
We have a number of clients in the same market niche who all sell basically the same thing from their web sites in basically the same way. But here’s an interesting finding:

The client with [...]

A landing page? Phooey!

Posted on July 26 2007 by Dave J.

Over the years I’ve heard the advise that I should have a dedicated ‘landing page’ designed to maximize ‘conversions’. I’ve always said phooey. Turn ‘em loose and let them find what they want once I get them to our site.
Now the Marketing Maven at GlobalSpec is backing me up. In their latest newsletter, there is [...]

Caution when allowing access to Adwords

Posted on July 24 2007 by Dave J.

I’ll save you the long story about why, but I had granted someone access to my Adwords Account. Then I deleted their access account. Easy enough, right?
Nope. I was mystified when I found some changes made that I didn’t do. Some digging around and I found out they were continuing to gain access via API. [...]

I can't help myself…

Posted on July 17 2007 by Dave J.

A little off topic–I hate the seeing the bad guys get away. These guys come from a medium I’ve nearly abandoned: television.
Bad guy #1: Kevin TrudeauFlipping thru Direct Magazine, my attention was caught by an ad that didn’t fit. Turns out MacroMark is selling a mailing list of Kevin Trudeau’s clients.
Who is Kevin Trudeau? I [...]

The new secret to credibility

Posted on July 16 2007 by Dave J.

The Small Business Commando Blog by Dick Larkin targets small, local businesses like electricians and plumbers that depend heavily on Yellow Pages.
So why is he talking about online video?
Imagine you need a fence for your home and business. You know whoever you pick out of the yellow pages (or on the web) is likely going [...]

When a web-form crashes, propects don't call instead

Posted on July 11 2007 by Dave J.

My current website is simple, stable HTML. The only server-side scripts on the site are for the web forms, using ASP. Our quote-request form being the most important, of course.
Well, turns out the forms stopped working early on Monday. I didn’t figure that out until one of our salespeople told me he was getting a [...]