Fast response = more conversions

From the latest SitePoint Tribune one of my favorite newsletters:

Answer Your Email Right Now!

We have a number of clients in the same market niche who all sell basically the same thing from their web sites in basically the same way. But here's an interesting finding:

• The client with the highest conversion of inquiries to sales is the client who answers their email the fastest.
• The client with the second-highest conversion of inquiries to sales is the client who answers their email the second-fastest.
• The client with the third-highest conversion of inquiries to sales is the client who answers their email the third-fastest.

Noticing a trend?

Not rocket-science, but a strong reminder and motivator to improve response time by your sales staff to web-leads.