B2Blog By Dave Jung
A B2B marketing blog by an honest-to-goodness marketing manager for an industrial manufacturer. Find B2Btw on Twitter
- Latest at B2Blog.com: Is industrial marketing this boring? http://bit.ly/9Hs72L (In which I react to latest BtoB mag) 2 days ago
- And what about the bank guy, when I went to close my account ... "I thought so-and-so bank was closing". Bad bad taste. 2 days ago
- Great B2B reading for fun at mfg.com: The Guys In Short Ties http://bit.ly/au01kD 2 days ago
- Neglected feature of AdWords ... when your sales funnel is full, you can turn your ads OFF! :D 3 days ago
- Back to back emails from Microsoft and Yahoo ... Looks like Binghoo is going live (organic results) 2 weeks ago
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Monthly Archives: September 2007
Should you demo at the show? Maybe.
Fresh from walking a big trade show yesterday, I found this article: Why Demo at Trade Shows? which rails against demo-ing. Granted it’s by Pragmatic Marketing, which focuses on product managers of software products. Essentially, the author, Steve Johnson, feels … Continue reading
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B2Blog goes to Chicago
I’ll be visiting Rosemont, Illinois next Tuesday to visit the big multi-show event being put on by Canon Communications. If there are any readers who will be there exhibiting, send me an email and I’d be happy to stop by … Continue reading
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Sanity for only ten bucks.
Late last year I told you that you needed Powerdesk software during “Gizmos Week”. Powerdesk is a a file browser that lets you have control of the ‘gotta find that file’ experience. I HATE browsing for pictures when Windows explorer … Continue reading
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Shanghai IDC – smells scammy
Mix vague language, chinglish (chinese-english), and an important message about your brand…And you have a very rotten smelling email: “We are Shanghai IDC Network Information & Technology Co.,Ltd, which is the domain name registration organization in China, which mainly deal … Continue reading
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What the heck is a 'docx' file??
Geek update: Got an email this morning with an attachment titled ‘letter.docx’. DOCX??? What the heck is that? Ahh, its the latest file format from Microsoft’s Office 2007. It’s all XML and everything, supposedly. (Well this geek doesn’t really understand … Continue reading
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Globalspec does better product announcements
While yesterday I said there was plenty of room for improvement with our B2B websites, I should say the same applies to the Vertical Directories. Most have been stagnant in format for YEARS. The one thing verticals shouldn’t do is … Continue reading
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Doing it better: B2B ecommmerce
While everyone wants to make the latest social networking trend apply to B2B websites, there still is a ton of improvement in the basics, first. I found this report from MarketingSherpa regarding glue/sealant distributor Ellsworth a breath of fresh air, … Continue reading
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