Fresh from walking a big trade show yesterday, I found this article: Why Demo at Trade Shows? which rails against demo-ing. Granted it’s by Pragmatic Marketing, which focuses on product managers of software products.
Essentially, the author, Steve Johnson, feels that demo-ing your wares at a trade show doesn’t engage the audience and is ineffective, and [...]

I’ll be visiting Rosemont, Illinois next Tuesday to visit the big multi-show event being put on by Canon Communications. If there are any readers who will be there exhibiting, send me an email and I’d be happy to stop by your booth, or have lunch.
Canon had bought five different Midwest shows including National Manufacturing Week, [...]

Late last year I told you that you needed Powerdesk software during “Gizmos Week”.
Powerdesk is a a file browser that lets you have control of the ‘gotta find that file’ experience. I HATE browsing for pictures when Windows explorer randomly decides to list folders in thumbnail or filmstrip view, for example. The full software is [...]

Mix vague language, chinglish (chinese-english), and an important message about your brand…And you have a very rotten smelling email:
“We are Shanghai IDC Network Information & Technology Co.,Ltd, which is the domain name registration organization in China, which mainly deal with international company’s in china. We have something important need to confirm with your company.
On the [...]

Geek update: Got an email this morning with an attachment titled ‘letter.docx’.
DOCX??? What the heck is that?
Ahh, its the latest file format from Microsoft’s Office 2007. It’s all XML and everything, supposedly. (Well this geek doesn’t really understand XML as a tool for everyday text files. Isn’t XML supposed to expand compatibility, too? But I’m [...]

While yesterday I said there was plenty of room for improvement with our B2B websites, I should say the same applies to the Vertical Directories. Most have been stagnant in format for YEARS.
The one thing verticals shouldn’t do is try to generate revenue with AdWords. Hopefully that is obvious–you want more traffic for your customers. [...]

While everyone wants to make the latest social networking trend apply to B2B websites, there still is a ton of improvement in the basics, first. I found this report from MarketingSherpa regarding glue/sealant distributor Ellsworth a breath of fresh air, because thats all it is:
Borrow the Best Tactics From Consumer Ecommerce to Revamp Your B-to-B [...]