Monthly Archives: September 2007

Fresh from walking a big trade show yesterday, I found this article: Why Demo at Trade Shows? which rails against demo-ing. Granted it’s by Pragmatic Marketing, which focuses on product managers of software products. Essentially, the author, Steve Johnson, feels … Continue reading →

I’ll be visiting Rosemont, Illinois next Tuesday to visit the big multi-show event being put on by Canon Communications. If there are any readers who will be there exhibiting, send me an email and I’d be happy to stop by … Continue reading →

Late last year I told you that you needed Powerdesk software during “Gizmos Week”. Powerdesk is a a file browser that lets you have control of the ‘gotta find that file’ experience. I HATE browsing for pictures when Windows explorer … Continue reading →

Mix vague language, chinglish (chinese-english), and an important message about your brand…And you have a very rotten smelling email: “We are Shanghai IDC Network Information & Technology Co.,Ltd, which is the domain name registration organization in China, which mainly deal … Continue reading →

Geek update: Got an email this morning with an attachment titled ‘letter.docx’. DOCX??? What the heck is that? Ahh, its the latest file format from Microsoft’s Office 2007. It’s all XML and everything, supposedly. (Well this geek doesn’t really understand … Continue reading →

While yesterday I said there was plenty of room for improvement with our B2B websites, I should say the same applies to the Vertical Directories. Most have been stagnant in format for YEARS. The one thing verticals shouldn’t do is … Continue reading →

While everyone wants to make the latest social networking trend apply to B2B websites, there still is a ton of improvement in the basics, first. I found this report from MarketingSherpa regarding glue/sealant distributor Ellsworth a breath of fresh air, … Continue reading →