Seth Godin tells us that stories sell product. Even if we don’t really have a real story, we lay our literature or powerpoints out in a sequence that makes sense, in essence telling a story, something like this:
Logo > product shot > features > benefits > detailed shots > detailed specifications > options > contact/order [...]

Whoo-hoo! We just finished switching our company’s email hosting to Google’s Gmail service.
After switching my personal B2blog email to Gmail a couple months ago, I couldn’t resist having our corporate email using it. Number one benefit? Spam stays at the server, never hits Outlook at all. (Yes Gmail otherwise works invisibly with Outlook.)
Some hiccups [...]

A basic strategic question came up today: Are we ‘push’ or ‘pull’ marketing? Which should we be?
At most organizations this decision was probably made almost at inception, and is so a part of the company that it isn’t even questioned.
A quick review of the difference is here: Push and Pull Strategy

“Push strategy makes use of [...]

Rick Short posted the following picture of someone’s booth and complemented them on their frugality while still getting the message out–that equals ROI.
What do you think?
Me? As long as that’s not candy from a two-dollar assortment bag, I’ll defer to Rick’s professional opinion (he does a lot of shows). If that is $2 candy, then [...]

Forgive me before I start for the potentially circular discussion of ‘demos’. This post comes in two parts, each a different ‘demo’.Last week, at the National Manufacturing Week et. al. show, I ran across the opportunity to get a T-shirt for ‘doing a demo’. Truthfully, I stopped because I was interested in this for what [...]

The Mets didn’t make the National League baseball playoffs. They should have. I’m a Mets fan, and this year has been great, with the Mets leading their division…up until last Friday.
Earlier this month, they were ahead seven games, with just 17 left to play. But they were in meltdown mode, losing games to the Nationals [...]