Monthly Archives: October 2007

Seth Godin tells us that stories sell product. Even if we don’t really have a real story, we lay our literature or powerpoints out in a sequence that makes sense, in essence telling a story, something like this: Logo > … Continue reading →

Whoo-hoo! We just finished switching our company’s email hosting to Google’s Gmail service. After switching my personal B2blog email to Gmail a couple months ago, I couldn’t resist having our corporate email using it. Number one benefit? Spam stays at … Continue reading →

A basic strategic question came up today: Are we ‘push’ or ‘pull’ marketing? Which should we be? At most organizations this decision was probably made almost at inception, and is so a part of the company that it isn’t even … Continue reading →

Rick Short posted the following picture of someone’s booth and complemented them on their frugality while still getting the message out–that equals ROI. What do you think? Me? As long as that’s not candy from a two-dollar assortment bag, I’ll … Continue reading →

Forgive me before I start for the potentially circular discussion of ‘demos’. This post comes in two parts, each a different ‘demo’.Last week, at the National Manufacturing Week et. al. show, I ran across the opportunity to get a T-shirt … Continue reading →

The Mets didn’t make the National League baseball playoffs. They should have. I’m a Mets fan, and this year has been great, with the Mets leading their division…up until last Friday. Earlier this month, they were ahead seven games, with … Continue reading →