Going to the show on a shoestring?
Rick Short posted the following picture of someone's booth and complemented them on their frugality while still getting the message out--that equals ROI.
What do you think?
Me? As long as that's not candy from a two-dollar assortment bag, I'll defer to Rick's professional opinion (he does a lot of shows). If that is $2 candy, then the booth was a waste of time. It's that close to being bad. And I HATE trade-show candy bowls full of cheap candy.
5 Comments:
At October 11, 2007 10:50 PM, Larry Hendrick said…
I don't know Dave, that looks like Super Bubble in the bowl.
At October 15, 2007 9:17 AM, Rick Short said…
Hey Dave,
I wasn't saying that it was the BEST or most attractive exhibit, I was just saying that this exhibit really made it clear as to EXACTLY why the company was at the show. And that they did it inexpensively - making for a likely high ROI.
That said, the exhibit was (naturally) compared to those around it - and it looked cheap. This could diminish the image of the company. So, perhaps I could have discerned between a short-term and a long-term ROI.
Bottom line (assumptions here), if the company could barely afford to participate in the show, they really made the best of the situation.
Thaks for noting this, and I can't wait to learn more from you and your readers.
Thanks!
At October 15, 2007 10:54 AM, Dave J. said…
Okay Rick, long-term or short-term ROI does have its differences. Why spend more when it doesn't add value? Sometimes that works, and in this case if their staff is strong, that can make up for what we can see in your picture.
At October 15, 2007 8:42 PM, tina said…
This post has been removed by a blog administrator.
At October 18, 2007 8:52 PM, sonya said…
I don't know if potential customers would see that and think "now there's a company that will save me money," or "there's a company that's cheap."
Post a Comment
<< Home